11 Small Business Marketing Ideas for Thanksgiving and Black Friday
Thanksgiving and Black Friday are right around the corner, which means it’s time to dress up your small business marketing plan for the holiday season. For a small business owner, this can be a critical time. Shoppers spend more and enjoy buying for loved ones during the holidays. With a little pre-planning, your Thanksgiving and Black Friday promotions can help you gobble up your share of sales. Here are some ideas to include in your holiday marketing plan:
Thank Your Customers
It’s a great time of year to thank your loyal customers for their business and offer them something in return, like a special deal, coupon, secret sale, or small gift. Make the most of it by using all of your small business marketing channels—spread the word with email, in-store coupons, or a promo code on social media.
Ask your social media followers what they are most grateful for, or ask them to share photos of their holiday celebration and tag you in the response. Have a random prize drawing for participants. It’s a feel-good holiday marketing project where everyone wins.
Have a Secret Sale
Open an hour early or stay open an hour late and offer doorbusters or a special coupon for a limited number of shoppers. Promote on social media.
Do a Scavenger Hunt
Give customers a short list of items to find in your store. Hide your logo somewhere, or a holiday greeting. Have them take a pic and show the cashier for a discount. Keep it simple.
Offer a Gift with Purchase
Boost sales by offering Black Friday promotions that include a free gift with a minimum purchase. Shoppers love to get something for free. Offer a promotional item, menu item, gift card, or service.
Host a Trivia Contest
Have a Thanksgiving or holiday trivia contest on your social media channels. Ask holiday-themed questions and offer promo codes/discounts to the first person who answers correctly.
Serve as a collection point for canned goods or small toys to donate to a local charity that gives to the needy. Offer customers who donate a bonus coupon or extra percent off. Volunteer as a team with your employees to help out at a hospital or nursing home to bring cheer to others.
Promote Holiday Items
If you offer fall-inspired décor, holiday tableware, catering items, or special menu items, group items in a special display. Post pictures on your Facebook page. Tweet out special sales on holiday merchandise.
Create Gift Cards or Gift Certificates
Make it easy for your customers to buy from you during this gift giving season. Create gift baskets or packages that would make fun, creative or thoughtful gifts. Create a Groupon offer as part of your holiday marketing plan to attract new customers.
Hold Black Friday Promotions All Week
Offer a week of deals, with a different offer every day to encourage repeat visits.
Make a Holiday Marketing Video
Create goodwill and speak from your heart to the community by creating a video featuring your employees with happy holiday wishes. Tag everyone involved and share on social media. It will be a thoughtful addition to your internet presence that adds to your worth.
Make your small business marketing plan festive for the holidays and enjoy your share of new and returning customers. Have more great Black Friday promotions and holiday marketing ideas to share with your fellow small business owners? We’d love to hear about them in the comments!
Looking for more small business marketing tips for the holidays? Check out The Ultimate Groupon Merchant Guide to Holiday Marketing!
About the Author:
Julie Landry Laviolette is a freelance journalist and marketing content writer who specializes in business, health and personal finance. She writes a Small Business Makeover series for the Miami Herald, travel stories for Visit Florida and is on the Google Maps editorial team. Follow her on Twitter at @JulieLavio or find her on LinkedIn.
Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.