10 Snapchat Marketing Tips to Help You Promote Your Business
Snapchat is one of the fastest-growing social media platforms, boasting 150 million daily users as of June 2016, according to Bloomberg Technology. Cultivating meaningful Snapchat marketing is a great way for a small business owner to foster a growing audience of potential consumers. The time-sensitive, location-based, and playful nature of most Snaps is fertile ground for promoting your business.
Target the Youthful Snapchat Audience
If you want to promote your business using Snapchat marketing, you’ll have access to a fairly specific demographic. As of 2016, 69% of smartphone users ages 18 to 24 are using Snapchat, according to Business Insider. Thirty-eight percent of smartphone users ages 25 to 34 use the app, as do 14% of the 35+ set. This trend toward younger users means you can—and should—tailor your Snapchat marketing campaigns to teens and young adults.
Snapchat users want to know who you are. Use the app to create a personal connection with potential customers by sharing the creation story of your small business, employee bios, or testimonials from loyal customers.
Give Behind-the-Scenes Access
Take advantage of Snapchat’s video feature by providing behind-the-scenes clips that give a strong impression of your brand, differentiating it from the competition. Whether pre-recorded or live, the videos you use to promote your business should be fun. For example, take your followers on a tour of your restaurant’s kitchen remodel, or demonstrate how to use a new product you’re launching.
Offer Promo Codes and Coupons
Snapchat is the perfect platform for releasing limited-time promo codes and coupons to encourage new customers to try your product or services. Making the promo code unique to Snapchat creates a feeling of exclusivity. Get followers involved by offering discounts that are activated when a user snaps a photo at one of your store locations or special events.
Grab Attention with Giveaways
Everyone loves freebies. Giveaways are a great way to promote your business and introduce new clients to what you have to offer. You can give away experiences as well as products. For example, offer coffee with your CEO or a free personal training session at your gym.
Engage Users with Geofilters
Geofilters are small graphics that overlay a user’s Snap when the person is within a certain proximity to your location at a specific time. They usually take the form of fun photo frames or text graphics, and they’re a great way spread awareness for location-based events, such as the grand opening of a new retail space.
Deliver Sneak Peeks
Snapchat is a great way to tease an upcoming product launch. The short lifespan of a Snap allows you to unveil a new product one piece at a time, while creating buzz and anticipation for the full reveal.
Promote a VIP Experience
Everybody likes to feel special. Use Snapchat marketing to provide loyal customers with exclusive perks, such as deep discounts, product bundles, and pre-order opportunities. This approach can help you retain current customers by making them feel like you recognize and appreciate their brand loyalty.
Take Advantage of Snap Ads
The 10-second Snap Ad videos do cost you money, but they allow you to reach users outside of your own Snapchat followers. By swiping up on your ad, viewers can see more of your content, and the swipe-up rate is five times higher than the click rate on competing platforms, according to Snapchat.
Endorsements from influencers—other Snapchatters with huge followings—can provide a big boost to your brand, potentially increasing your reach to other social media platforms. Promote your business by partnering with someone who isn’t your direct competitor but who works in the same or a complementary industry.
About the Author
Lauren Edmondson is a freelance marketing content writer. She earned a B.A. in English from Pennsylvania State University and a J.D. from The George Washington University School of Law. Her interests include reading, watching football, and spending time with family.
Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.