YouTube Marketing Tips for Small Businesses
YouTube is incredibly popular. The site has more than a billion users, and viewers watch over 500 million hours of video on YouTube every single day. As more people adopt smartphones and cut their cable TV cords, YouTube is only poised to grow. That’s why it’s important for small businesses to determine how to create a YouTube channel and learn YouTube marketing tips.
It doesn’t matter whether you own a nail salon, a shoe store, or a niche boutique. Every small business should have a presence on YouTube to attract potential customers and boost sales. Here are some YouTube marketing tips to get you started.
Create Content Regularly
The biggest YouTube stars consistently put out content. But you don’t have thousands of dollars and tons of hours to spend on your channel. Come up with a publishing schedule that works for you, whether it’s once every other day, once a week, or once a month, and be consistent about uploading videos on this regular basis.
Your content should be valuable for your audience and different from anything that’s out there. It should be entertaining, informative, emotional, and/or relatable. Focus on making content that’s easy and fun to watch rather than content that simply promotes your business.
Use SEO to Boost Your Views
If you need ideas for your videos, look no further than a keyword research tool. Type in a keyword that relates to your business, and then see which keywords are trending. Use them in your title and in your video’s description. Let them guide your video content. Place your keywords in the tags area when uploading your video. And when you promote on your website, utilize those same keywords, too.
Include a Call to Action
You’re not figuring out how to create a YouTube channel just to provide entertainment for your customers. You’re also hoping that they take a desired action, like stepping into your brick-and-mortar store, signing up for your e-mail newsletter, or purchasing a certain product from your website.
On YouTube, you can include a call to action in your description and on your video itself to encourage viewers to take that action. At the end of the video, write out your call to action, and utilize the annotations tool to make popups for your video.
Interact with Your Audience
Your YouTube channel is a place to cultivate a community and connect with your current and potential customers. That means you need to be replying to comments, subscribing to relevant YouTube channels that are similar to yours, and subscribing to your customers’ channels. You should comment on other videos and give them thumbs up ratings, too. Show that you’re on YouTube not just to promote your business, but also to be an active participant.
Now that you know these great YouTube marketing tips, you can start your channel. Soon enough, you’ll be on your way to gaining subscribers and more customers. To learn and apply even more ideas that catch customers’ attention, contact GrouponMerchant and further boost your marketing power.
Do you know how to create a YouTube channel for your business? If you already have one, what are the YouTube marketing tips you receommend?
About the Author
Kylie Ora Lobell is a freelance writer and content creator in the marketing, small business, and tech spaces. Her website is KylieOraLobell.net.
Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.