3 Exciting Beauty & Wellness Events for Salon and Spa Owners in 2023

Jul 4, 2024

If you’re in the beauty and wellness industry, here are three events in 2023 you shouldn’t miss.

Thousands of beauty professionals across the country depend on events and trade shows to immerse themselves in the latest products and services — and give others the chance to experience theirs. 

These events can be invaluable. Ninety percent of professionals who attend Premiere, one of the events we cover here, say the event is important to their business, and 60% meet suppliers they otherwise wouldn’t have the opportunity to connect with.1 

Your small business can make the most of these beauty and wellness events, too. Here are three events you don’t want to miss in 2023:

  1. The International Beauty Show
  2. Premiere Anaheim, Orlando, San Antonio, and Columbus
  3. The ISPA Conference and Expo

1. The International Beauty Show: March 5-7 (New York) and June 24-26 (Las Vegas)

Taking place in Las Vegas and New York, the International Beauty Show welcomes beauty professionals to an immersive environment where they can connect with suppliers, test cutting-edge tools and explore the latest industry products.

The show features exhibitors who specialize in hair care and color, wigs and hair extensions, men’s grooming, skin and nail care, spa products, beauty apparel and industry equipment/furniture.

Stylists, nail technicians, lash specialists, estheticians and makeup artists will visit the longest-ever-running beauty show to pick up the latest industry tips and trends and collect business-building advice.

New York event attendees will also be able to visit the Powerhouse Pavilion, which will showcase black beauty entrepreneurs who have paved the way for change in the beauty and wellness industry.

Admission and Pricing


  • Admission to the New York show, taking place on March 5-7, is $59 for a one-day exhibit hall pass and $99 for a three-day exhibit hall pass. The price rises to $79 and $129 respectively if you buy tickets on-site. You can also upgrade your ticket to access workshops.
  • Admission to the Las Vegas show, taking place on June 24-26, is $75 for a three-day exhibit hall pass. The price rises to $85 if you buy on-site. Again, you can upgrade your ticket to enjoy workshop access.


  • With 95% of attendees purchasing products on the show floor, exhibiting at the International Beauty Show can be a great way to secure leads and sales.2
  • Exhibition packages cost $29.50 per net square foot at the Las Vegas show and $45 per net square foot at the New York show.

Exhibition packages cost $29.50 per net square foot at the Las Vegas show and $45 per net square foot at the New York show.

Find out more at the event websites: IBSNewYork.com and IBSLasVegas.com

2. Premiere AnaheimOrlandoSan Antonio, and Columbus: April-October

Beauty professionals from around the globe visit the Premiere events to access world-class educational sessions from experts that allow them to uncover the latest beauty trends and techniques.

Attendees can also enjoy a three-day expo bursting with hair color trends and techniques, fashion nail art and high-demand day spa procedures. 

Plus, they can compete for cash prizes by demonstrating their talent in the hair and nails sectors.

Admission and Pricing


2023 Premiere events will take place in Anaheim (April 2-3), Orlando (June 3-5), San Antonio (October 1-2) and Columbus (October 8-9).

  • Three-day passes for the Orlando event cost $85, and two-day passes cost $80. Prices rise by $5 on April 26 and by a further $20 for walk-ins.
  • Ticket information will be available for the Anaheim event on January 23 and for the San Antonio event on July 17. 
  • A date is yet to be announced for Premiere Columbus ticket information.

Those who can’t make the event in person can catch up on the highlights by watching the event’s “Premiere TV.”


Beauty and wellness business owners can engage with thousands of other business owners and decision-makers, generate sales and connect with industry brands by exhibiting at a Premiere event. Here’s how much booths cost:

  • $31-$33 per square foot at the Anaheim and Orlando events.
  • $25-$26 per square foot at the San Antonio event.
  • $16-$17 per square foot at the Columbus event.

Find out more at the event websites: PremiereAnaheimShow.comPremiereOrlandoShow.bizPremiereSanAntonioShow.com, and PremiereColumbusShow.biz

3. The ISPA Conference and Expo: May 9-11

The ISPA Conference and Expo attracts over 2,300 spa professionals to Las Vegas every year. Leading experts and industry newcomers from all spa sectors book tickets for this “must-attend” event to pick up inspiration for their businesses and connect with like-minded professionals. 

Attendees can enjoy sessions from keynote speakers, who discuss topics like business and talent strategy, management and customer service over a three-day program. This year, speakers will include bestselling authors Neil Pasricha, Erica Dhawan and Ben Nemtin.

Plus, attendees can explore an expo brimming with spa products that can help them set their businesses apart from competitors.

Admission and Pricing


  • Full conference tickets are $735 until January 25, when the price will rise to $855. The price will rise again to $899 for those who register on the day.


  • Spa business owners can get their spa products and services in front of those with purchasing power by exhibiting at the event. Booth prices start at $3,985.

Find out more at the event website: ExperienceISPA.com/2023-conference

Attending (and possibly exhibiting at) beauty and wellness events can help you grow your business in 2023. When you’re not busy attending these events, you can also get your beauty salon offerings in front of locals by running online promotions. Learn how to sell on Groupon.


  1. https://premiereorlandoshow.biz/wp-content/uploads/2022/10/SalesDeck_PSG23.100422.pdf
  2. https://www.ibslasvegas.com/ibslasvegascom/why-exhibit

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