Groupon Celebrates National Hispanic & Latinx Heritage Month 2023

In honor of National Hispanic & Latinx Heritage Month, Groupon is dedicating September 15 – October 15 to supporting and empowering the diverse Hispanic and Latinx businesses that serve and inspire our communities.

This annual celebration is a time to honor the cultural heritage and contributions of Hispanic† and Latinx‡ Americans. It starts mid-month because September 15th is Independence Day for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua, while Mexico’s is September 16th and Chile’s is September 18th.

Find Hispanic- and Latinx-Owned Businesses in Your Community

The most direct way to support a business is to seek them out and buy from them. Groupon is helping consumers do that by identifying Hispanic- and Latinx-owned businesses and spotlighting them throughout the month-long celebration. They’ll be featured in promotions on our homepage, a dedicated landing page, weekly customer emails and in-app notifications, and more.

Want your business featured in this and other upcoming promotions for our diverse merchant base? Complete our brief self-identification survey by clicking below or accessing the Admin tab in Merchant Center.

More Resources for Hispanic- and Latinx-Owned Businesses

League of United Latin American Citizens (LULAC): LULAC advances the economic condition, educational attainment, political influence, housing, health and civil rights of Hispanic Americans through community-based programs operating at more than 1,000 LULAC councils nationwide.

Prospanica: Organization that aims to empower and enable Hispanic MBAs and business professionals to achieve their full educational, economic, and social potential across 47 chapters nationwide.

Hispanic Alliance for Career Enhancement (HACE): National non-profit dedicated to the employment, development, and advancement of current and aspiring Latino professionals with a network of 64,000+ members.

Association of Latino Professionals For America (ALPFA): Established in 1972 as the first national Latino professional association in the U.S., ALPFA’s purpose is to connect its 95,000+ professional and student Latino leaders for impact.

U.S. Small Business Administration: Federal program that provides counseling, capital, and contracting expertise as the nation’s resource and voice for small businesses. Partners with Small Business Development Centers (SBDCs) and Procurement Technical Assistance Centers (PTACs) for local assistance.

Illinois Business Enterprise Program (BEP): State of Illinois program that assists businesses owned by minorities, women, and people with disabilities by helping them gain access to the state’s procurement process and other opportunities with public and private entities which are looking for diverse suppliers.

Hello Alice: Hello Alice’s Business for All program provides $10,000 to $50,000 grants, expert mentorship, a strong community, and a comprehensive suite of small business resources.

Kiva 0% Loan Tool: Kiva is a nonprofit with a mission to expand financial access and help underserved communities thrive. They do this by crowdfunding loans, improving the quality and cost of financial services, and addressing the underlying barriers to financial access around the world. Since 2005, more than 2.5 million people have raised over $1 billion on Kiva.

^† A Hispanic person is someone who comes from, or is a descendant of, a Spanish-speaking country. These countries include Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela.

^‡ Latinx is a gender-neutral term that encompasses Latino and Latina. A Latinx person is someone who comes from, or is a descendant of, Latin America. These regions include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guiana, Guadeloupe, Guatemala, Haiti, Honduras, Martinique, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthélemy, Saint Martin, Uruguay, and Venezuela.