Save the Dates to Kickstart the New Year
As winter transitions into spring, the momentum continues. From January through March, Groupon's dynamic calendar is designed to capture customer attention, drive engagement, and boost sales across every category.
Here's your roadmap to our must-leverage campaigns—crafted for resolution seekers, romance planners, wellness enthusiasts, and adventure lovers ready to embrace the new year.
January Events to Jump-Start the Year
New Year Kickstart Sale
Dec 29 – Jan 18
Launch the year with unbeatable offers across all categories that keep shopping excitement high and help customers kick off 2026 with incredible value.
Spring Break Jumpstart
Dec 29 – Jan 19
Plant the seed early for spring travelers with getaway packages and travel deals that turn planning ahead into smart savings.
The Anniversary Gift Collection
Dec 29 – Jan 25
Showcase thoughtful experiences and memorable gifts perfect for celebrating love milestones—helping customers honor special moments with ease.
Custom-Made to Stand Out
Dec 29 – Apr 5
Highlight personalized goods and bespoke products that deliver unique, one-of-a-kind gifts customers can't find anywhere else.
Weight Loss Transformation
Jan 1 – Jan 11
Capture New Year's resolution energy with fitness, wellness, and weight loss services that help customers start their transformation journey strong.
The Luxury Wellness Edit
Jan 12 – Jan 18
Elevate self-care with premium spa treatments, luxury beauty services, and high-end wellness experiences that make indulgence feel essential.
Taste of Groupon
Jan 12 – Feb 8
Spotlight culinary adventures, restaurant deals, and food experiences that turn dining out into unforgettable flavor journeys.
Car Care Specials
Jan 12 – Feb 8
Keep vehicles running smoothly with maintenance offers and auto services designed for customers preparing for winter's end and spring road trips.
Winter Adventures Showcase
Jan 12 – Feb 8
Embrace the season's magic with snow activities, winter sports, and cold-weather escapes that make the most of January and February.
Beauty Refresh Essentials
Jan 19 – Jan 25
Help customers reset their beauty routines with treatments and services that deliver fresh looks and renewed confidence.
New York Getaway Guide
Jan 19 – Feb 15
Inspire travelers with curated New York hotel stays, flight packages, and guided tours perfect for those looking to experience the city's iconic landmarks, culture, and energy.
Relaxation and Self-Care Bliss
Jan 26 – Feb 1
Put stress relief front and center with massage, spa, and wellness offers that help customers recharge before Valentine's Day.
Valentine's Day Specials
Jan 26 – Feb 15
Make romance easy with gifts, experiences, and packages across all categories that help customers celebrate love in style.
February Specials They'll Love
Taste of Groupon
Feb 1 – Feb 8
Spotlight culinary adventures, restaurant deals, and food experiences that turn dining out into unforgettable flavor journeys.
Winter Adventures Showcase
Feb 1 – Feb 8
Embrace the season's magic with snow activities, winter sports, and cold-weather escapes that make the most of January and February.
Car Care Specials
Feb 1 – Feb 8
Keep vehicles running smoothly with maintenance offers and auto services designed for customers preparing for winter's end and spring road trips.
Valentine's Day Specials
Feb 1 – Feb 15
Make romance easy with gifts, experiences, and packages across all categories that help customers celebrate love in style.
Custom-Made to Stand Out
Feb 1 – Apr 5
Highlight personalized goods and bespoke products that deliver unique, one-of-a-kind gifts customers can't find anywhere else.
New York Getaway Guide
Feb 1 – Feb 15
Inspire travelers with curated New York hotel stays, flight packages, and guided tours perfect for those looking to experience the city's iconic landmarks, culture, and energy.
Beauty Specials They'll Love
Feb 2 – Feb 8
Highlight beauty treatments and services perfect for pre-Valentine's pampering—helping customers look and feel their absolute best.
Super Bowl Spotlight
Feb 2 – Feb 8
Score big with party essentials, food deals, and entertainment offers that turn game day into an unforgettable celebration.
Black History Celebration
Feb 2 – Mar 1
Honor heritage and culture with experiences, events, and offerings that celebrate Black History Month meaningfully.
Beauty Treats Collection
Feb 9 – Feb 15
Continue Valentine's momentum with beauty packages and treatments that make perfect gifts or self-care moments.
Fun with Groupon Never Ends!
Feb 9 – Mar 8
Keep entertainment top of mind with activities, attractions, and experiences that deliver non-stop fun for every interest.
Family Fun Week
Feb 16 – Feb 22
Celebrate togetherness with family-friendly activities and outings that create lasting memories across generations.
Winter's Last Hurrah
Feb 16 – Mar 8
The final winter deal dash is on—customers across all categories are ready to splurge before spring steals the spotlight. Make sure they find you.
Spring Break Dream Getaways
Feb 16 – Apr 5
Build anticipation for spring travel with vacation packages and getaway deals that turn break plans into reality.
February Auto Tune-Up
Feb 23 – Mar 1
Prepare vehicles for spring with essential maintenance services that keep customers safe and ready for warmer weather driving.
Women's Day Spotlight
Feb 23 – Mar 8
Honor women with empowering experiences, wellness packages, and celebration-worthy offers that recognize achievements and inspire.
March Events to Spring Into Success
Fun with Groupon Never Ends!
Mar 1 – Mar 8
Keep entertainment top of mind with activities, attractions, and experiences that deliver non-stop fun for every interest.
Winter's Last Hurrah
Mar 1 – Mar 8
The final winter deal dash is on—customers across all categories are ready to splurge before spring steals the spotlight. Make sure they find you.
Women's Day Spotlight
Mar 1 – Mar 8
Honor women with empowering experiences, wellness packages, and celebration-worthy offers that recognize achievements and inspire.
Spring Break Dream Getaways
Mar 1 – Apr 5
Build anticipation for spring travel with vacation packages and getaway deals that turn break plans into reality.
Custom-Made to Stand Out
Mar 1 – Apr 5
Highlight personalized goods and bespoke products that deliver unique, one-of-a-kind gifts customers can't find anywhere else.
Ultimate Relaxation Showcase
Mar 2 – Mar 8
Spotlight spa escapes and wellness retreats that help customers transition into spring feeling refreshed and recharged.
Spring Beauty Reboot
Mar 9 – Mar 15
Feature maintenance treatments and weight loss services that support customers' spring renewal goals and fresh-start mindset.
The Spring Adventures Edit
Mar 9 – Mar 15
Inspire customers to embrace the new season with exciting things to do—from outdoor activities and local attractions to experiences and events celebrating the arrival of spring.
World Sleep Day Feast
Mar 9 – Mar 15
Highlight sleep essentials, comfort products, and relaxation goods that prioritize rest and recovery.
St. Patrick's Day Adventures
Mar 9 – Mar 22
Bring the luck of the Irish to life with festive experiences, pub crawls, and cultural celebrations perfect for March revelry.
The Great Home Reset
Mar 9 – Mar 29
Inspire spring cleaning momentum with gardening supplies, home cleaning services, and refresh essentials that transform living spaces.
Amusement Park Wonders
Mar 16 – Mar 22
Kick off outdoor season with thrilling park experiences and attraction deals that deliver fun for every age.
Spring Sale is HERE!
Mar 16 – Apr 5
Welcome the season with spectacular savings across categories that help customers embrace renewal, refresh, and spring energy.
Flavors Worth the Trip
Mar 23 – Mar 29
Celebrate culinary exploration with food tours, tastings, and dining experiences that showcase spring's freshest flavors.
Easter Delights
Mar 23 – Apr 5
Make Easter celebrations memorable with family activities, brunch deals, and seasonal experiences perfect for springtime gatherings.
Beauty Week Extravaganza
Mar 30 – Apr 5
Close out the quarter with comprehensive beauty offerings that help customers step confidently into spring looking their best.
Turn New Beginnings Into Opportunities
As the new year starts, Groupon keeps your offers at the center of every milestone—resolution goals, romantic celebrations, cultural moments, and spring experiences that build momentum through the first quarter of the year and beyond.
Tap into the season with campaigns designed to amplify visibility, spark customer excitement, and drive performance.
Unlock your full potential with our all-inclusive 360° marketing strategy:
With Groupon, your brand won't just be noticed—it'll stand out. Harness the energy of the season to drive sales and capture the attention of customers eager for the best offers.
Start your campaign today and finish the year strong while setting the stage for success in the new year.
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