Groupon’s Turning Life On - Is Your Business Ready to Be Found?

Summary:

Groupon’s “Turn Life On” campaign is driving experience-hungry consumers to local businesses nationwide.

• This national media push targets customers actively seeking new local experiences, helping merchants acquire new patrons and fill gaps (the "Fun Recession").

• Businesses featured during major campaigns see up to a +49% increase in transactions.

• Update your Groupon listing and contact your advisor now to maximize visibility and capture this surge in demand.

The “Fun Recession” Is Real — and It’s Your Opportunity

Across America, consumers are craving something new. According to The Rut Report, Groupon’s latest national study, 63% of adults say their daily life feels repetitive and 82% say they feel better after a real experience than a night of scrolling. They’re not short on motivation - they’re short on access. Cost, planning, and discovery are keeping people from saying “yes” to fun.

That’s where Groupon - and you - come in.

Our Turn Life On campaign, live now across digital, social, and national media, is helping millions of consumers break out of the routine and rediscover real-world joy. For merchants, it’s a moment of massive opportunity: a national spotlight on affordable, spontaneous local experiences - the kind you deliver every day.

From Consumer Curiosity to Business Growth

As consumers search for ways to “turn life on,” they’re landing right where you want them: on Groupon.

Here’s what they’re telling us:

• 91% say they’d have more fun if experiences were easier to find or more affordable.

• 53% say cost stops them from trying something new.

• 56% say they want to do more locally but don’t know where to start.

That’s exactly what Groupon solves. We remove friction - making your business discoverable, bookable, and irresistible to a high-intent audience that’s ready to take action.

That includes initiatives like our holiday gifting campaign, which is also ramping up at the same time:

Why This Moment Matters

The “fun recession” has changed consumer priorities. People want to spend on experiences that feel good, not just look good - and they’re actively seeking options that fit their time, budget, and neighborhood.

That shift makes your Groupon presence more powerful than ever. Whether you run a restaurant, spa, gym, escape room, or local tour, your experience is exactly what millions of Americans are searching for right now.

And this campaign is driving them straight to you -  with major placements across YouTube, Facebook, Disney+, and top-tier media outlets amplifying awareness.

How to Capture the Surge 

Now’s the moment to meet new customers where they’re looking. Here’s how to make the most of the campaign momentum:

• Refresh your listing – Update photos, descriptions, and availability to stand out during peak search periods.

• Add limited-time offers – Short-term deals and bundles perform best when excitement is high.

• Highlight gifting options – Consumers are shopping experiences for others during the holiday season - make it easy for them to choose you.

• Connect with your Groupon rep – Your advisor can help you feature offers in trending categories and optimize performance during the campaign window.

Turn Their Fun Into Your Growth

The Turn Life On campaign proves what we’ve always believed: when people rediscover local fun, local businesses thrive. Every view, click, and search created by this campaign leads to one destination - your door.

📞 Talk to your Groupon advisor today to update your listings and take advantage of the national surge in experience-seeking consumers.

Let’s turn life on — and turn traffic your way.