How to Sell on Groupon

Sep 5, 2025

You can sell on Groupon by submitting your details, creating a campaign, and preparing staff, and then use our Merchant Center to track your results.

Selling on Groupon helps local businesses attract new customers, increase sales, and build brand awareness. The process can be broken down into a few simple steps:

1. Submit business details → Provide your company information to become a Groupon Merchant.
2. Create a campaign → Use Groupon’s Campaign Manager or work with a representative to design a tailored offer.
3. Prepare for launch → Train staff on voucher redemption, update customer service processes, and spread the word locally.
4. Go live on Groupon → Groupon promotes your deal on its website, app, email, and social channels.
5. Track performance → Monitor sales, demographics, and customer feedback in the Merchant Center.
6. Optimize results → Boost campaigns with booking integrations, on-the-fly edits, and paid promotion tools.

Step 1: Provide Your Info Here to Become a Groupon Merchant

Let’s get acquainted! To sell on Groupon, we first ask that you provide Groupon business details such as contact info, location, and the name of your business:

Step 2: Craft a Campaign and Prepare to Sell on Groupon

Once you submit your information to sell on Groupon, we’ll get in touch to help you create your campaign. Typically, you’ll receive access to our self-service Campaign Manager which lets you build and manage your own campaigns. This tool enables you to tailor your campaign to fit your business needs, and provides helpful recommendations for deal structure, content, discounts, number of available vouchers, launch date, and more.

However, not every merchant Groupon works with has the same needs and priorities, and those in some industries may require a more involved approach to craft the right campaign structure. If you’re in this category, one of our experienced Groupon representatives will reach out to personally help set up your campaign options to best suit your needs.

Step 3: Get Your Staff Ready and Spread the Word

Before your campaign goes live, you’ll have received your login info for your Groupon Merchant Center account, which is full of helpful tips and tools to make sure you’re prepared when the first Groupon customer comes in.

The lead-up to your campaign’s launch date is a great time to inform your staff that you now sell Groupon vouchers, make sure they’re trained on redemption methods, and get the word out to your community if you’re including locals and/or previous customers in your target audience. Posting to your social media profiles, as well as spreading the word to your friends and family, can help generate buzz about your deal.

Here are some other resources you can review in the lead-up to your campaign’s launch date:

This short “Intro to Merchant Center” video which provides an overview of how to use some of Merchant Center’s key features.
The Groupon Merchant Center’s FAQ, which includes entries on reviewing your deal, preparing your business, training your staff, and more.
The “Success Stories” section of our site, for case studies demonstrating what’s worked for other merchants.

Step 4: Celebrate Your Campaign’s Launch

On the day your campaign begins to sell on Groupon, log in to your Groupon Merchant Center to keep an eye on your sales. You should also be ready to answer any customer service or scheduling questions that might come in by phone or email.

Once your campaign is live, we’ll do the work of promoting it via our website, customer emails, social media, SEO, etc, so you can sit back and let us handle the marketing. However, you may still want to coach your staff to try to rebook and upsell when possible so that customers spend beyond the value of the Groupon, and strategize ways to help convert Groupon customers into regular customers, such as loyalty programs.

Step 5: Track Your Results Using Your Groupon Merchant Center

As you continue to sell on Groupon, we’ll provide you with insights about how well your offer is performing in the Groupon Merchant Center. You’ll be able to track your campaign’s exposure in web, mobile, and email, as well as the number of times your deal page was viewed. We’ll also send you a monthly email which breaks down your campaign sales in detail.

Additionally, you can view customer demographics such as age, gender, and location, as well as how much customers have spent beyond the value of the Groupon voucher.

You’ll also be able to view, share, and respond to feedback from customers, track payments, and keep your business info up to date.

We recommend checking out this webinar on “Boosting Your Groupon Performance with Merchant Center,” which features plenty of important tips on building and optimizing campaigns, tracking performance, responding to customer feedback, and more.

Ready to sell on Groupon? Sign up now to get started! And if you need more information on how Groupon works just visit our How does Groupon work page.

Step 6: Boost Your Campaign with Merchant Tools

If you’re looking to maximize the effectiveness of your campaign, you can count on Groupon for business solutions to meet your needs. Our suite of tools and integrations has it all — make your campaign bookable for improved convenience, edit your campaign on the fly, or sponsor your campaign to push it to the top spot. Complete control is at your fingertips.

Campaign Manager: In addition to helping craft your campaign to begin with, the self-service Campaign Manager also empowers you to make edits to your existing campaigns, including updates to your deal options, page content, voucher limits, and more.
Booking Solutions: Letting customers book appointments and reservations directly through your Groupon campaign creates a smooth experience for both parties. Connect with one of our featured booking partners for exclusive rates, or use our free Booking Tool.
Ads for Campaigns: Set your budget and select your campaign, and it’ll get boosted to the most visible spots for the customers most likely to buy. They see you first, so you get a competitive advantage and more sales opportunities.

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