Pure Vibe

For 10 years, Dominica Bay worked on cruise ships, maintaining her smile while working extra-long hours in high heels. Her secret to staying focused and content throughout her fatigue was simple: exercise. She made workouts a priority, and she couldn’t help but notice that the passengers who also made workouts a priority—even though they were vacationing—seemed to be the happiest and most vibrant during leisure hours.

Inspired by the passengers, as well as by her firsthand experience, Bay founded Pure Vibe once back on land. Here, she makes fitness easy for everyone through low-impact workouts lasting just 20 minutes. Their brevity is due to special vibration technology, which accelerates the rate at which muscles warm up and work. Gym visitors stand on the treadmill-like vibration machines, whose pivotal movements are designed to help improve muscle tone, increase flexibility, improve balance, augment weight-loss efforts, boost metabolism, detoxify the body, build bone density and stimulate circulation. Sessions can also aid in weight loss through fat and calorie burning. Classes take two forms: Vibe Fusion, which focuses on fitness, strength, and weight loss, and Vibe Wellness, which blends yoga, Pilates, and body-rolling to improve balance and relieve stress. Like elbow pads made of pudding, the classes are gentle on joints, making them appropriate for all ages, including those with injuries and older patrons.