Main menu Open search menu

Our Favorite Festival Fashion

BY: Editors | Aug 13, 2018




smiling woman in pink at pitchfork

Photos by Jeremey Watson for Groupon

When it comes to style, music festival attendees always bring their A-game. And in Chicago, people watching nearly rivals the artists performing on stage (almost). In between sets, we always make our way around the grounds to marvel at everyone's take on festival wear. Some aesthetics are cool and casual while others are eccentric and seemingly impractical. We took note of a lot of trends, from splashes of color to statement eyewear to bold pattern combos. Here are some of our favorite people, moments, and festival fashion from the weekend.

The whole crew decked out in athleisure

Syd, performing on Friday afternoon of Pitchfork. 

A little rain during a Chicago fest is pretty much a guarantee. 

Packing rainwear separates festival pros from rookies.

Fun buns were the go-to hairstyle in the heat.

Patterned socks are always a look.

Tame Impala headlining Pitchfork Friday in the rain.

More fun buns.

Statement sunglasses are a staple at any summer festival.

Smino, rapper and member of Chicago’s Zero Fatigue crew, in an orange tactical vest.

A cross-body bag is just big enough for the essentials.

Hands down, the best crop top we saw all weekend. 

You can never go wrong with a graphic tee

Noname, a Chicago native, performing on Sunday of Pitchfork. 

D.R.A.M. performing on Sunday. 

Hats are for shielding the sun and for napping.

The one and only Ms. Lauryn Hill closing out Pitchfork Music Festival on Sunday night.

Photos by Jeremey Watson for Groupon

Related Reads

10 Clever Items to Bring to a Music Festival10 Clever Items to Bring to a Music Festival

Sure, you've packed sunglasses, sunscreen, and a poncho. But what about a portable fan?
Festival Makeup, Hair, and Beauty EssentialsFestival Makeup, Hair, and Beauty Essentials

Summer is peak musical festival time. We’ve put together a list of festival makeup, hair, and beauty essentials.