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Groupon Partners with DerbySoft

September 25, 2019

Agreement enables Groupon to work with more hotels and expands instant booking

Groupon today announced a partnership with DerbySoft––a leading connector of travel suppliers and distributors––that paves the way for Groupon’s travel business, Groupon Getaways, to work with more of the world’s leading hotel brands and expands the ability across its platform to instantly access room availability, view nightly rates and directly book reservations. For DerbySoft, the agreement gives their supply partners access to Groupon’s 29 million customers in North America––helping them to better achieve their goals, drive sales and increase revenue growth.

“Partnering with DerbySoft furthers our goal of making experiential travel more accessible and bookable for consumers,” said Louisa Balach, North America general manager of Groupon Getaways. “They have a strong reputation throughout the industry and this partnership will make it even easier for top hotels and resorts to work with us –– providing greater choice and a more seamless booking experience for our customers.”

Booking is a key part of Groupon’s voucherless initiative aimed at improving the redemption experience, providing always-on availability, giving consumers more reasons to buy and opening up the Groupon marketplace to a broader range of suppliers. Groupon increased bookable inventory 12 percent year over year* and booked tens of millions of travelers, diners, concert goers, spa visitors and more in 2018.

DerbySoft has partnerships with all the top 10 global hotel groups, the leading third-party central reservation systems and hundreds of regional hotel chains. On the demand side, DerbySoft is connected to all the major online travel agencies, metasearch engines, wholesalers and tour operators from around the world.

“We’re very excited to partner with Groupon and provide our partners with even greater inventory distribution through their ecommerce marketplace,” said Duane Overgaard, VP and GM of Connectivity for DerbySoft. “Groupon is a well-respected brand, and we look forward to helping them connect more travelers to their favorite destinations across our supplier network as well as potentially expanding into tours, activities and ticketing.”

Groupon currently features 40,000 hotels and resorts in the U.S. and around the world through its Groupon Getaways North America marketplace with Orlando, Las Vegas, New York City, Niagara Falls and Myrtle Beach as some of the top-selling destinations.

Groupon had nearly $560 million in global travel billings in 2018.

The Groupon and DerbySoft integration is expected to launch before the end of the year.

*2018 vs. 2017

About DerbySoft

DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects distributors and suppliers through the Connectivity Suite by offering streamlined connectivity at both the CRS and PMS levels. DerbySoft also provides solutions for suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns, and the Content Suite, a platform for collecting, managing and distributing quality hotel content to drive higher booking conversions.

With six offices around the globe and over 300 employees in over 11 countries, DerbySoft continues to grow and develop the next generation of online hotel distribution infrastructure. Derbysoft.com