Instagram’s New Unofficial Delivery Service BY: Emily Donelan | Mar 20, 2014
We use precise scientific methods to determine whether you can use Instagram to convince your special someone to bring you food.
Introduction and Purpose: Late last year,
a study out of Brigham Young University found that looking at food photos on Instagram gives people a sated feeling, but we’ve found the opposite to be true.
In fact, we think that showing someone a photo of delicious food will jump-start their appetite. And taking it one step further, this comment will spur them into bringing that food to you, thereby turning Instagram into a sort of free-food delivery service.
For example, one morning I made an innocuous comment on a
Bang Bang Pie Shop Instagram of
a sausage biscuit with sharp cheddar and grape jelly . Three hours later, my husband presented it to me on bended knee.
Hypothesis: If you comment your special someone’s name on a food photo, they will buy that something and give it to you. And then you will eat it.
Materials and Methods: We asked four staffers—two men and two women—to comment on a food photo, wait 24 hours, and then report their findings. The only restrictions were that the food be undeniably appetizing and reasonably easy to get.
Here’s what they wanted:
Grilled wild-octopus skewer at
Wasabi (2115 N. Milwaukee Ave.)
Snickerdoodle muffins at
Reno (2607 N. Milwaukee Ave.)
Desserts Skittles at an undisclosed location
Frosted cookies at
Lickity Split Frozen Custard & Sweets (6056 N. Broadway)
Data and Results: No one bought anyone anything. In other words, a big goose-egg—not unlike the author’s seventh-grade science experiment. Pro tip: Plants won’t grow in your parent’s basement, no matter what kind of music you play for them.
Conclusion: Although this experiment was an unequivocal bust, the author stands by her hypothesis because true love—love for food and love between special someones—conquers all, even facts and the reality that nothing supports her hypothesis.
BY: Emily Donelan
Emily writes about style and interior design.
Food & Drink Deals in Chicago
Grouber
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class=\"cui-content c-bdr-gray-clr ch-bdr-gray-md \">\n\n <div class=\"cui-udc-image-container\">\n <div class=\"cui-udc-image-overlay\"></div>\n <div class=\"cui-image-lazy-container cui-image-hover-zoom\">\n <img class=\"cui-svg-placeholder c-bg-gray-bg\" type=\"image/svg+xml\" height=\"250\" width=\"414\" src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\" alt=\"image placeholder\">\n\n <img class=\"cui-image lazy-load \"\n src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\"\n data-original=\"//img.grouponcdn.com/deal/3rebUrxnJdUQJA95pB9uXoaJHTUK/3r-700x419/v1/c414x250q50.jpg\"\n data-high-quality=\"//img.grouponcdn.com/deal/3rebUrxnJdUQJA95pB9uXoaJHTUK/3r-700x419/v1/c414x250q85.jpg\"\n data-high-quality-2x=\"//img.grouponcdn.com/deal/3rebUrxnJdUQJA95pB9uXoaJHTUK/3r-700x419/v1/c414x250q85.jpg\"\n alt=\"image for $20 voucher Valid Sunday - Friday at Replay Lincoln Park Arcade Bar (42% Off)\">\n </div>\n\n </div>\n <div class=\"cui-udc-details with-padding c-txt-gray-dk\">\n <div class=\"cui-udc-title c-txt-black two-line-ellipsis\">\n \n $20 voucher Valid Sunday - Friday at Replay Lincoln Park Arcade Bar (42% Off)\n </div>\n\n \n \n <div class=\"cui-udc-top-row\">\n <div class=\"cui-udc-left-one\">\n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n North Side\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 5.8 mi\n </span>\n </div>\n \n \n \n \n \n \n</div>\n <div class=\"cui-udc-right-one\">\n </div>\n</div>\n <div class=\"cui-udc-bottom-row\">\n <div class=\"cui-udc-left-two\">\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 530+ bought\n </div>\n\n \n \n</div>\n <div class=\"cui-udc-right-two\">\n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <s class=\"cui-price-original c-txt-gray-dk\n \">$20</s>\n <span class=\"cui-price-discount c-txt-price\n\">$11.50</span>\n </div>\n\n \n \n \n \n </div>\n </div>\n\n <div class=\"cui-udc-stacked-rows\">\n <div class=\"cui-udc-no-data\"></div>\n \n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n North Side\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 5.8 mi\n </span>\n </div>\n \n \n \n \n \n \n\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 530+ bought\n </div>\n\n \n \n\n \n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <s class=\"cui-price-original c-txt-gray-dk\n \">$20</s>\n <span class=\"cui-price-discount c-txt-price\n\">$11.50</span>\n </div>\n\n \n \n \n \n\n </div>\n\n </div>\n\n\n </div>\n </a>\n</figure>\n <figure class=\"card-ui cui-c-udc c-bdr-gray-clr\n is-clo\n \n \n \n \n \n cui-udc-responsive\n \n \n \"\n data-pingdom-info=\"purchasable-deal\"\n data-bhc=\"card:deal#27c246e7-fde1-4e82-9a86-41a382b4d232\"\n data-bhd=\"{"cardUUID":"27c246e7-fde1-4e82-9a86-41a382b4d232","cardSubtype":"LOCAL-CLO","title":{"type":"title","content":"25% Cash Back at WJ Noodles"},"slot_1":{"type":"location-and-distance","content":"Near West Side(2 mi)"},"slot_2":{"type":"number-claimed","content":40},"additional_value":{"type":"price","content":"25% Cash Back"}}\"\n \n data-bh-viewport=\"respect\"\n >\n\n <a href=\"https://www.groupon.com/deals/wj-noodles\"\n >\n <div class=\"cui-content c-bdr-gray-clr ch-bdr-gray-md \">\n\n <div class=\"cui-udc-image-container\">\n <div class=\"cui-udc-image-overlay\"></div>\n <div class=\"cui-image-lazy-container cui-image-hover-zoom\">\n <img class=\"cui-svg-placeholder c-bg-gray-bg\" type=\"image/svg+xml\" height=\"250\" width=\"414\" src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\" alt=\"image placeholder\">\n\n <img class=\"cui-image lazy-load \"\n src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\"\n data-original=\"//img.grouponcdn.com/iam/4XtY2mbqT9KmB1BvNZZdaH6XcnMQ/4X-2048x1229/v1/c414x250q50.jpg\"\n data-high-quality=\"//img.grouponcdn.com/iam/4XtY2mbqT9KmB1BvNZZdaH6XcnMQ/4X-2048x1229/v1/c414x250q85.jpg\"\n data-high-quality-2x=\"//img.grouponcdn.com/iam/4XtY2mbqT9KmB1BvNZZdaH6XcnMQ/4X-2048x1229/v1/c414x250q85.jpg\"\n alt=\"image for 25% Cash Back at WJ Noodles\">\n </div>\n\n </div>\n <div class=\"cui-udc-details with-padding c-txt-gray-dk\">\n <div class=\"cui-udc-title c-txt-black two-line-ellipsis\">\n \n 25% Cash Back at WJ Noodles\n </div>\n\n \n \n <div class=\"cui-udc-top-row\">\n <div class=\"cui-udc-left-one\">\n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n Near West Side\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 2 mi\n </span>\n </div>\n \n \n \n \n \n \n</div>\n <div class=\"cui-udc-right-one\">\n \n \n <div class=\"cui-price-clo-superscript c-txt-gray-dk\">\n Free to Claim\n </div>\n \n \n \n \n</div>\n</div>\n <div class=\"cui-udc-bottom-row\">\n <div class=\"cui-udc-left-two\">\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 40+ claimed\n </div>\n\n \n \n</div>\n <div class=\"cui-udc-right-two\">\n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <span class=\"cui-price-discount cui-price-message c-txt-price cui-price-clo c-txt-price\n\n\">25% Cash Back</span>\n</div>\n\n \n \n \n \n </div>\n </div>\n\n <div class=\"cui-udc-stacked-rows\">\n \n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n Near West Side\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 2 mi\n </span>\n </div>\n \n \n \n \n \n \n\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 40+ claimed\n </div>\n\n \n \n\n \n \n <div class=\"cui-price-clo-superscript c-txt-gray-dk\">\n Free to Claim\n </div>\n \n \n \n \n\n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <span class=\"cui-price-discount cui-price-message c-txt-price cui-price-clo c-txt-price\n\n\">25% Cash Back</span>\n</div>\n\n \n \n \n \n\n </div>\n\n </div>\n\n\n </div>\n </a>\n</figure>\n <figure class=\"card-ui cui-c-udc c-bdr-gray-clr\n \n \n \n \n \n \n cui-udc-responsive\n \n \n \"\n data-pingdom-info=\"purchasable-deal\"\n data-bhc=\"card:deal#16d318d3-85c9-4a06-9f36-3c4656f59ec0\"\n data-bhd=\"{"cardUUID":"16d318d3-85c9-4a06-9f36-3c4656f59ec0","cardSubtype":"LOCAL","title":{"type":"title","content":"Dinner Cruise on Odyssey Chicago (Up to 36% Off). Four Options Available."},"slot_1":{"type":"location-and-distance","content":"Navy Pier(3.6 mi)"},"slot_2":{"type":"number-bought","content":630},"value":{"type":"price","content":"$108.66 $69"}}\"\n \n data-bh-viewport=\"respect\"\n >\n\n <a href=\"https://www.groupon.com/deals/odyssey-chicago-1\"\n >\n <div class=\"cui-content c-bdr-gray-clr ch-bdr-gray-md \">\n\n <div class=\"cui-udc-image-container\">\n <div class=\"cui-udc-image-overlay\"></div>\n <div class=\"cui-image-lazy-container cui-image-hover-zoom\">\n <img class=\"cui-svg-placeholder c-bg-gray-bg\" type=\"image/svg+xml\" height=\"250\" width=\"414\" src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\" alt=\"image placeholder\">\n\n <img class=\"cui-image lazy-load \"\n src=\"data:image/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' height='250' width='414'%2F%3E\"\n data-original=\"//img.grouponcdn.com/deal/6PtAGccWo3vZRvUDR1qTVa/odyssey_cruises_-1050x630/v1/c414x250q50.jpg\"\n data-high-quality=\"//img.grouponcdn.com/deal/6PtAGccWo3vZRvUDR1qTVa/odyssey_cruises_-1050x630/v1/c414x250q85.jpg\"\n data-high-quality-2x=\"//img.grouponcdn.com/deal/6PtAGccWo3vZRvUDR1qTVa/odyssey_cruises_-1050x630/v1/c414x250q85.jpg\"\n alt=\"image for Dinner Cruise on Odyssey Chicago (Up to 36% Off). Four Options Available. \">\n </div>\n\n <div class=\"cui-badge c-bg-accent c-txt-white\"\n \n data-bhc=\"deal-badge:84fbb816-3fec-4693-b0a6-ec2f9fb4e400\" data-bhd=\"{"uuid":"84fbb816-3fec-4693-b0a6-ec2f9fb4e400","badgeType":"TRENDING","displayLocation":"RIBBON"}\">\n <span class=\"cui-badge-label\">TRENDING</span>\n </div>\n </div>\n <div class=\"cui-udc-details with-padding c-txt-gray-dk\">\n <div class=\"cui-udc-title c-txt-black two-line-ellipsis\">\n \n Dinner Cruise on Odyssey Chicago (Up to 36% Off). Four Options Available.\n </div>\n\n \n \n <div class=\"cui-udc-top-row\">\n <div class=\"cui-udc-left-one\">\n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n Navy Pier\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 3.6 mi\n </span>\n </div>\n \n \n \n \n \n \n</div>\n <div class=\"cui-udc-right-one\">\n </div>\n</div>\n <div class=\"cui-udc-bottom-row\">\n <div class=\"cui-udc-left-two\">\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 630+ bought\n </div>\n\n \n \n</div>\n <div class=\"cui-udc-right-two\">\n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <s class=\"cui-price-original c-txt-gray-dk\n \">$108.66</s>\n <span class=\"cui-price-discount c-txt-price\n\">$69</span>\n </div>\n\n \n \n \n \n </div>\n </div>\n\n <div class=\"cui-udc-stacked-rows\">\n <div class=\"cui-udc-no-data\"></div>\n \n <div class=\"cui-location cui-truncate c-txt-gray-dk cui-has-distance\">\n <span class=\"cui-location-name\">\n Navy Pier\n </span>\n <span class=\"cui-location-separator\"> • </span>\n <span class=\"cui-location-distance\">\n 3.6 mi\n </span>\n </div>\n \n \n \n \n \n \n\n \n \n \n <div class=\"cui-quantity-bought c-txt-gray-dk\">\n 630+ bought\n </div>\n\n \n \n\n \n \n <div class=\"cui-price\" data-pingdom-id=\"deal-price\">\n <s class=\"cui-price-original c-txt-gray-dk\n \">$108.66</s>\n <span class=\"cui-price-discount c-txt-price\n\">$69</span>\n </div>\n\n \n \n \n \n\n </div>\n\n </div>\n\n\n </div>\n </a>\n</figure>\n","classNames":"block-grid cui-three-up cui-medium-two-up cui-small-one-up three-up","listCardsHtml":false,"gridCardsHtml":true}},"c7":{"uuid":"92202c3e-ac34-456c-b4bb-4f2bf6bcd950","content":{"widget_list":[{"id":"facebook","enable":true},{"id":"twitter","enable":true},{"id":"pinterest","enable":true},{"id":"googleplus","enable":true},{"id":"email","enable":true}],"class":"round","url":"https://www.groupon.com/articles/instagrams-new-unofficial-delivery-service-fd","title":"Instagram’s New Unofficial Delivery Service","description":"We use precise scientific methods to determine whether you can use Instagram to convince your special someone to bring you food."}},"c9":{"uuid":"92202c3e-ac34-456c-b4bb-4f2bf6bcd950","content":{"widget_list":[{"id":"facebook","enable":true},{"id":"twitter","enable":true},{"id":"pinterest","enable":true},{"id":"googleplus","enable":true},{"id":"email","enable":true}],"class":"round","url":"https://www.groupon.com/articles/instagrams-new-unofficial-delivery-service-fd","title":"Instagram’s New Unofficial Delivery Service","description":"We use precise scientific methods to determine whether you can use Instagram to convince your special someone to bring you food."}},"c6":{"uuid":"b526e8e6-e554-4ea4-ae4e-17803c3086fc","content":{"title":"Instagram’s New Unofficial Delivery Service","author_name":"Emily Donelan","published_on":"Mar 20, 2014","article_by":"BY:","showAuthor":true,"showPublished":true}},"c8":{"uuid":"18219421-87d1-4e24-88ba-40c55ed33583","content":{"content":"<img src=\"https://img.grouponcdn.com/seocms/9jfPSnZ1mLbjKEwg9BQViS/instagrams-new-unofficial-delivery-service_460x299-460x299.png\" alt=\"Instagram’s New Unofficial Delivery Service\"><em>We use precise scientific methods to determine whether you can use Instagram to convince your special someone to bring you food.</em>\r\n\r\n<strong>Introduction and Purpose:</strong> Late last year, <a href=\"http://news.byu.edu/archive13-oct-instagramfood.aspx\">a study out of Brigham Young University</a> found that looking at food photos on Instagram gives people a sated feeling, but we’ve found the opposite to be true.\r\n\r\nIn fact, we think that showing someone a photo of delicious food will jump-start their appetite. And taking it one step further, this comment will spur them into bringing that food to you, thereby turning Instagram into a sort of free-food delivery service.\r\n\r\nFor example, one morning I made an innocuous comment on a <a href=\"http://www.bangbangpie.com/\">Bang Bang Pie Shop</a> Instagram of <a href=\"http://instagram.com/p/iwLNXFL8OT/\">a sausage biscuit with sharp cheddar and grape jelly</a>. Three hours later, my husband presented it to me on bended knee.\r\n\r\n<strong>Hypothesis:</strong> If you comment your special someone’s name on a food photo, they will buy that something and give it to you. And then you will eat it.\r\n\r\n<strong>Materials and Methods:</strong> We asked four staffers—two men and two women—to comment on a food photo, wait 24 hours, and then report their findings. The only restrictions were that the food be undeniably appetizing and reasonably easy to get.\r\n\r\nHere’s what they wanted:\r\n\r\n<strong>Grilled wild-octopus skewer</strong> at <a href=\"/biz/chicago/wasabi\">Wasabi</a> (2115 N. Milwaukee Ave.)\r\n\r\n<iframe src=\"//instagram.com/p/kLET2EKoF5/embed/\" height=\"682\" width=\"600\" frameborder=\"0\" scrolling=\"no\"></iframe>\r\n\r\n<strong>Snickerdoodle muffins</strong> at <a href=\"http://renochicago.com/\">Reno</a> (2607 N. Milwaukee Ave.)\r\n\r\n<iframe src=\"//instagram.com/p/lIZoNWCC5a/embed/\" height=\"682\" width=\"600\" frameborder=\"0\" scrolling=\"no\"></iframe>\r\n\r\n<strong>Desserts Skittles</strong> at an undisclosed location\r\n\r\n<iframe src=\"//instagram.com/p/lL3PyDKNLZ/embed/\" height=\"682\" width=\"600\" frameborder=\"0\" scrolling=\"no\"></iframe>\r\n\r\n<strong>Frosted cookies</strong> at <a href=\"/biz/chicago/lickity-split-frozen-custard-sweets\">Lickity Split Frozen Custard & Sweets</a> (6056 N. Broadway)\r\n\r\n<iframe src=\"//instagram.com/p/kr_6sRh_m1/embed/\" height=\"682\" width=\"600\" frameborder=\"0\" scrolling=\"no\"></iframe>\r\n\r\n<strong>Data and Results:</strong> No one bought anyone anything. In other words, a big goose-egg—not unlike the author’s seventh-grade science experiment. Pro tip: Plants won’t grow in your parent’s basement, no matter what kind of music you play for them.\r\n\r\n<strong>Conclusion:</strong> Although this experiment was an unequivocal bust, the author stands by her hypothesis because true love—love for food and love between special someones—conquers all, even facts and the reality that nothing supports her hypothesis."}}}}
We use precise scientific methods to determine whether you can use Instagram to convince your special someone to bring you food.
Introduction and Purpose: Late last year, a study out of Brigham Young University found that looking at food photos on Instagram gives people a sated feeling, but we’ve found the opposite to be true.
In fact, we think that showing someone a photo of delicious food will jump-start their appetite. And taking it one step further, this comment will spur them into bringing that food to you, thereby turning Instagram into a sort of free-food delivery service.
For example, one morning I made an innocuous comment on a Bang Bang Pie Shop Instagram of a sausage biscuit with sharp cheddar and grape jelly. Three hours later, my husband presented it to me on bended knee.
Hypothesis: If you comment your special someone’s name on a food photo, they will buy that something and give it to you. And then you will eat it.
Materials and Methods: We asked four staffers—two men and two women—to comment on a food photo, wait 24 hours, and then report their findings. The only restrictions were that the food be undeniably appetizing and reasonably easy to get.
Here’s what they wanted:
Grilled wild-octopus skewer at Wasabi (2115 N. Milwaukee Ave.)
Snickerdoodle muffins at Reno (2607 N. Milwaukee Ave.)
Desserts Skittles at an undisclosed location
Frosted cookies at Lickity Split Frozen Custard & Sweets (6056 N. Broadway)
Data and Results: No one bought anyone anything. In other words, a big goose-egg—not unlike the author’s seventh-grade science experiment. Pro tip: Plants won’t grow in your parent’s basement, no matter what kind of music you play for them.
Conclusion: Although this experiment was an unequivocal bust, the author stands by her hypothesis because true love—love for food and love between special someones—conquers all, even facts and the reality that nothing supports her hypothesis.
