GROUPON GUIDE TO NEW-YORK
Pilsners: Breaking Down the World’s Most Popular Beer Style
BY: Shannon Jewitt |May 2, 2014
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Although the craft-brewing movement has popularized pitch-black stouts, beers made with beard yeast, and nightmarishly bitter brews with hop-pun names, many of the world’s drinkers still prefer something unobtrusive. That explains why pilsner might be the most consumed beer globally—it’s not too hoppy, not too malty, not too flavorful, and, logging in at 4.2%–6% alcohol by volume, not too boozy.
“This style is the easiest to drink because it isn’t aggressive on the body or palate,” said Drew Larson, the 