The Complete Guide to Getting Freebies at Sephora

Free Beauty Classes, Mini Makeovers, Trial-Size Products & More

By: Carolyn Fitchard

Free Sephora Beauty Samples

Whether you’re restocking your fave skincare products or trying out the latest TikTok makeup trends, Sephora is the place to shop. Their virtual and store shelves are teeming with beauty products that span from delightfully cheap to a total splurge. And though Sephora sales may be infrequent, there are lots of ways to save on every order with Sephora coupons, freebies, free shipping deals, and little-known store hacks (hellllo, free mini makeovers). 

Ready to get started? Follow Groupon Coupons’ guide on how to get free stuff and save the most on your next Sephora order.

Free Full-Size Bottle of Perfume | In-Store Pick Up

Choosing your signature scent is a lot. We get it. So what better way to explore the aromatic landscape than with a perfume sampler set? They cost about $68 ($118 value) and come with a scent certificate for a free full-size bottle of your favorite perfume, which can cost up to $95. You can order the Perfume Sampler online, but you’ll need to visit your local Sephora store to cash in your certificate.

Sephora free sample options

Free Beauty Samples | Online

Who doesn’t love a freebie? Sephora lets you choose two free samples to add to every online order. Some of the products from brands like Kerastase, Tom Ford, and Bobbi Brown are quite pricey, so it’s a good way to try it before you buy it. 

Free Beauty Samples | In-Store 

If you’re on the fence about a product, you may be able to walk out with a free sample of it. Just ask the store associate if they can prepare one for you, though it may depend on product availability. This applies to perfume, makeup, and even some high-end skincare serums. 

Sephora Free Samples

Free Trial-Size Products & Extra Points | Online

Every week, Sephora updates the Beauty Offers page with promo codes for free trial-size products. The trial-size products are larger than the free samples, giving you more time to assess a product’s staying power or see skincare results. If you’re a Beauty Insider, you’ll also find deals for 4X points on select products; that gets you closer to cashing in on even better freebies

Sephora’s Beauty Insider rewards is the easiest and free-est way to get fun freebies.


Free Mini Makeover | In-Store

You’ll need to check with your Sephora store, but many offer free 15-minute mini makeovers to test out products before you buy. You’ll also get a free bag of goodies to go home with. No appointment is needed; just chat with a store associate to get started. Past mini-makeover looks have included:

  • Smokey Eyes
  • Essential Eyeliner 
  • Everyday Eye
  • Polished Brow
  • Blush + Bronze
  • Perfect Lips
  • Flawless Foundation

Free Beauty Classes | In-Store & Online

Sephora often hosts free beauty classes both in-store and virtually. Previous classes have featured experts and influencers divulging their beauty secrets, and have covered product launches from high-end brands like La Mer, Dermalogica, and Caudalie. 

Sephora Beauty Insider Rewards Program

Other Ways to Save at Sephora

  • Become a Beauty Insider to get big discounts, free birthday gifts, free shipping deals, and access to exclusive events. 
  • Sign up for the Sephora Credit Card to get 15% off your first purchase and 4% back in rewards (plus 1% back wherever you shop with the Sephora Visa Credit Card).
  • Shop the Sephora Collection to get similar results to high-end products for less.
  • Shop Sephora’s Black Friday and Cyber Monday sales for some of the very best deals of the year.

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