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2020 Sephora Sales Calendar: What You Need to Know

BY: jolene | May 20, 2020

If you scour the Internet looking for the best deals on beauty products, look no further than Groupon Coupons. We've already done the digging to find out exactly when Sephora will be having its best sales of 2020. Sephora has notoriously few sales and promo codes, so you do not want to miss out when they do. We'll be updating this sales information as we learn about a deal, so be sure to bookmark this page and check back often. And in between sales, head to our Sephora Coupons page for everyday savings of up to 50% off.

Don't Want to Wait for a Sephora Sale?

You don't have to. Even if there isn't a specific Sephora sale going on, doesn't mean you can't find a good deal. Check out the sale page where you can save up to 50% on top brands like OLEHENRIKSEN and Urban Decay. We found this Fenty Beauty eye palette on sale for $30 off. The biggest discounts can be found on Sephora Collection makeup, makeup brushes, and skincare.

Sephora Spring Savings Sale is Over

The major Spring Savings Sale raged for 11 days, from April 17 to April 27, giving Beauty Insider members the chance to save with promo codes for 20% off, 15% off, and 10% off! But you had to be part of Sephora Beauty Insider rewards program to save. Good news, though, the program is free to join, so you can be ready to save when the next major sale pops up. The best part about these Sephora sales is that the promo code is valid on all purchases, so you don't have to shop on certain days or times like other beauty sales. 

September Daily Deals

Every day during the month of September, Sephora ran steep discounts on its most popular products. It's honestly a little bit of a bonanza, and we were pretty excited about it. Here's why!

  • These deals are for-real limited. Only one product gets the 50% treatment, and they're new every day. Not only that, folks clamored so hard after these deals in the past that Sephora literally had to limit the number of purchases to two per customer. 
  • We're talkin' top-notch stuff. If past is prologue, then we can reasonably assume that we're in for a real barn-burner of a sale every September. Last year, there were discounts from brands like Kat Von D, Urban Decay, and Tarte.
  • The variety is literally stunning. From refresh powder to professional-grade ionic hair dryers, the discounts cast a wide net.

This sale is no longer available.

Sephora's Holiday Bonus Event—Early November

Holiday shopping starts earlier every year, including at Sephora. This fall sale mimicked Sephora's spring sale with exclusive codes and access for VIB, Rouge, and Beauty Insider members. With a promo code, shoppers could save anywhere from 10% to 20%.

Sephora Black Friday Deals—Started Nov. 21, 2019

Sephora really makes a meal out of Cyber Week. For starters, shoppers could get their glamorous hands on exclusive Black Friday deals before Black Friday  via the free Sephora app. There are often exclusive deals on the app, just text "APP" to 63485 get free VIP access.

Sephora Secret Sale—November

And guess what else! Right in the middle of the ramp-up to Cyber Week, Sephora's threw a SECRET SALE (starting at 3 a.m. EST on November 27).

Sephora Promo Code 2019

Sephora Beauty Insider Holiday Hooray Event—December

Surprise! Sephora is having a two-week holiday sale exclusively for its Beauty Insider members! Sephora shoppers signed up for the free rewards program saved big! New members used promo code 2019HOORAY to save $15 on $75+ orders, VIB members saved $20, and the highest Rouge members saved $25! The best thing about this Sephora sale is that every product and brand was included. So you could save big on all things skincare, fragrances, haircare, and makeup.

Other Sephora Sales & Deals to Know About


  • Birthday gifts revealed
  • New Year's promotion (Rouge & VIB members only)
  • 2 or 3x Points on perfume
  • Spring Savings Event: 10%, 15%, or 20% off for Beauty Insider members
  • 3x points on perfume
  • Memorial Day Sale
  • Sephora Fall VIB Preview Sale
  • 2x, 3x, 4x points on all purchases for BI, VIB, and Rouge members, respectively
  • Black Friday $10 deals
  • Sephora Black Friday
  • Cyber Monday
  • Deluxe samples Advent calendar
  • 20% off sale items

More Ways to Save at Sephora

Aside from checking the Groupon Coupons Sephora page for verified promo codes, the easiest way to rack up savings is by joining Sephora's Beauty Insider program. It's free (& seriously easy) to join, and you'll get points for every dollar you spend, access to tutorials and classes, and your choice of free birthday gifts every year.

Sephora Beauty Insider Benefits