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2021 Ulta Sales Calendar: Know When to Shop to Save Big

BY: jolene | Jul 15, 2021

Ulta Beauty 2021 Sales Calendar

Beauty is pain in the wallet (that's the little-known ending to the oft-used phrase). Prestige cosmetics, skincare, and fragrances don't go on sale very often, which is why savvy shoppers need to know when the sales are and plan accordingly. Ulta launches several major sales throughout the year that can save beauty bargain hunters anywhere from 15% to 50% or more on their favorite products. To help, Groupon Coupons compiled a list of all the best times to shop at Ulta Beauty in 2021. For more Ulta coupons, check out the Groupon Ulta discount page.

Ulta Liter Sale 2021

Ulta Jumbo Love Hair Sale—June 27–July 17

This semi-annual Ulta sale is also called the Liter Sale. Look for the month-long sale every summer and then again mid-winter. It is the perfect time to stock up on expensive haircare needs, as liters of shampoo and conditioner from your favorite professional haircare brands are on sale for up to 50% off! Drugstore brands like Matrix start at just $13.50 each, and salon-worthy brands like Biolage and Joico are $24.99. 

Brands Included in the Ulta Jumbo Love Sale

  • Kenra
  • Biolage
  • Redken
  • Joico
  • Ouidad
  • Matrix

How to Save at Ulta Between Sales 


Up Next: Summer Sale—July 2021

The Summer Sale isn't one of Ulta's big beauty blowouts, but you can find great deals on hundreds of products. We'vee seen discounts as high as 50% on brands like Murad, Stila, It Cosmetics, Redken, and so much more. Some of the best deals we've come across during the annual event:

Faul Haul—Sept. 2021

The Fall Haul sales event is all about beauty bargains, so you could stock up on the everyday beauty essentials you love for less. Popular drugstore beauty brands are often on sale up to 50% off! More than 50 brands are included in the sale, ranging from makeup and brushes to skincare and haircare. Here are just some of the deals from last year's sale that we were excited about:

Gorgeous Hair Event—May 2021 (Ended)

The sales just keep coming at Ulta Beauty. Just like Ulta's 21 Days of Beauty sale, the Gorgeous Hair Event happens twice a year: once in the spring and once in the fall! Every day a few select products are chosen for a mega 50% discount. There are also other deals, including 2 for $26 shampoos and conditioners, throughout the event. It's the perfect time to stock up on favorites and try out new products for less!

Ulta 21 Days of Beauty Sale, Groupon Coupons

Ulta 21 Days of Beauty Sale—March 2021 (Ended)

Ulta's signature 21 Days of Beauty Sale is one of the most hotly anticipated sale events of the year. For three weeks every March and September, shoppers will find huge discounts on best-selling makeup and skincare products. The 2021 spring sale started on Sunday, March 14 and ended on Saturday, April 3. The best deals—50% off some of the biggest names in makeup and skincare—only lasted for a day, but Ultamate Rewards members also got bonus points during the sale and tons of new items have been added to the sale page.

Ulta Love Your Skin Sale, Groupon Coupons

Love Your Skin Event—Jan. 2021 (Ended)

Ulta's biggest skincare sale of the year had top brands like Perricone MD and Becca go for up to 50% off. It's was a great way to stock up on your must-haves for the whole year for less money.

The Love Your Skin sale works just like Ulta's other big event: the 21 Days of Beauty sale. Every day of the sale will have new Beauty Steals (50% discounts on a handful of premium beauty products). But the discounts only last for 24 hours, so you have to shop every day to get the best deals. Click here for the full schedule of deals. Watch out for other major savings throughout the event, including 5X points on select skincare for Ultamate Rewards members.

Other Ways to Save at Ulta Beauty

  • Check out our Ultimate Guide to Saving at Ulta
  • Know the difference between the $3.50 off and 20% off coupons. A $3.50 off a $15 coupon is always available, but a 20% off coupon is only valid three of four times per year.  
  • Shop online midday on Wednesdays, when Ulta releases its weekly Beauty Break—it is only valid for 4–6 hours
  • Stack coupons—you'll save more on drugstore brands like Revlon, Almay, L'Oreal, and more if you use Ulta's $3.50 off $15 coupon and manufacturer coupons.
  • Sign up for Ultamate Rewards—it's free and it tracks your purchases so you earn points for everything you buy
  • Download the Ulta app. It works like the Target Cartwheel app and automatically applies any coupons you are eligible for
  • Sign up for emails—you'll be the first to hear about sales and coupons