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Shop the biggest event of the year!
Groupon's Ultimate Guide to Black Friday 2025
When is Black Friday 2025?
Black Friday takes place on Friday, November 28, 2025—the day after Thanksgiving. Major retailers like Walmart, Target and Macy’s typically release early ads in October and November, giving shoppers a preview of doorbusters on tech, kitchen gear, toys, wearables and smart home essentials.
- Date: Friday, Nov 28, 2025
- Early ads: Usually late October–mid November
- Popular deals: Instant Pots, air fryers, smart watches, TVs
When does Black Friday end?
Most sales run all weekend and wrap up with Cyber Monday on December 1. However, many retailers extend their deals into early December with holiday pricing and last-minute discounts.
- Cyber Monday: Monday, Dec 1
- Extended deals: Common at Walmart, Target, Amazon
- Tip: Some online stores drop fresh stock on Sunday
What time do stores open on Black Friday?
Hours vary by retailer, but many stores open their doors early—some as early as 5 a.m. Digital deals often start at midnight or earlier.
- Early openings: Walmart, Target, Best Buy
- Online drops: Midnight ET, sometimes Thanksgiving evening
- Check local hours: Times vary by location
When do Black Friday ads come out?
Black Friday ads typically appear between late October and mid-November. They highlight major doorbusters, category-wide discounts and limited-time online deals.
- First previews: Late October
- Most ads released: Early–mid November
- Where to find them: Walmart, Best Buy, Macy’s, Target
Does Amazon do Black Friday?
Yes—Amazon is one of the biggest Black Friday retailers, often running a full Black Friday Week of deals starting the Monday before. Expect huge savings across Amazon devices, smart home tech, toys, home goods, fashion and more.
- Early deals: Usually begin the Monday before Black Friday
- Special offers: Lightning Deals + Amazon device discounts
- Learn more: Amazon Black Friday guide
Does Apple do Black Friday?
Apple participates, but offers gift cards with purchase rather than direct device markdowns. If you're after a true price cut, Best Buy, Target and Amazon often offer deeper discounts on iPads, MacBooks and AirPods.
- Apple’s offer: Gift card with qualifying purchases
- Best discounts: Usually at Best Buy, Target, Amazon
- Guide: Apple Black Friday deals
Does Sephora have a Black Friday sale?
Yes! Sephora releases a strong mix of beauty deals every Black Friday, often with savings up to 50% off select makeup, skincare and hair products. Offers typically start online early and run through Cyber Monday.
- Typical discount: Up to 50% off
- Categories: Makeup, skincare, beauty tools
- Tip: Best offers often go live early online
When does the Walmart Black Friday sale start?
Walmart is known for kicking things off early with rolling online deals as soon as the first week of November, followed by in-store discounts on Thanksgiving evening or early Black Friday morning.
- Early Access: Usually early November
- Online drops: Weekly throughout November
- Guide: Walmart Black Friday guide
Black Friday Deals
Black Friday 2025 is almost here—which means it’s officially time to warm up those wishlists. Big-name retailers like Best Buy, Walmart and Target are gearing up for major markdowns across tech, home essentials, fashion and more. Whether you’re hunting for Apple must-haves, a new Samsung TV or a powerful Dyson vacuum, this year’s deals are expected to deliver some of the lowest prices of the season.
You’ll also see big online savings from brands like Amazon, Nike and Ulta—perfect for crossing off holiday gifts or finally treating yourself to that Nespresso machine, skincare set or new pair of winter boots. With discounts landing across everything from gaming consoles to pet supplies, there’s truly a deal for everyone.
And because Black Friday can move fast, Groupon’s here to keep you ahead of the best offers with exclusive promo codes, top retailer picks and insider tips. Check back often—we’ll help you score the biggest savings without the holiday stress.
Key Black Friday 2025 Dates
- Black Friday: Friday, November 28
- Cyber Monday: Monday, December 1
- Amazon Black Friday Week: Kicks off the Monday before Black Friday
- Walmart early deals: Expected to begin early November
- Target preview sales: Mid-November
- Retailer ad releases: Late October–mid November
- Extended holiday deals: Many brands run promos into early December
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