A Chat with Body Fat USA

What services does your business offer and what makes your business stand out from the competition?
Body Fat USA is a fitness testing facility for everyone from sedentary clients to advanced weekend warriors. There is no perfect diet or workout; all of them work for some people. That’s why we objectively measure how your body changes in response to your diet and workout plan. If it isn’t cutting fat, then change it!

Exercise is challenging. How do you keep clients motivated and engaged?
Body Fat USA motivates with a mix of science and psychology. We use the most advanced method for body fat testing. Knowing exactly how much fat you have and where it is stored is incredibly scary and motivating at the same time. Scheduling a follow-up keeps you focused on your goal of losing fat.

What was the inspiration to start or run this business?
I read a few fitness books that recommended a DEXA scan to analyze how your body changes in response to exercise and diet. The purpose was to make sure you are losing fat and adding muscle and not the other way around. I had heard of a dunk tank for body fat, and after my first DEXA, I was blown away by the data.

What do you love most about your job?
Our clients love the data we provide and the motivation to reach their goals. I have never had a business where clients repeatedly thank us for being open. We started with a simple idea that better data means better results. Our clients confirm we are on the right track and will work to get better!