Since 1959, the slope specialists at Emilio's Ski Shop have closely followed every innovation in downhill riding. They joined the snowboard revolution with Burton in 1979, and remain proud members of the Ski Merchandising Corp., the premier buying group of specialty ski and snowboard shops in the US. Today, second-generation family members lead the shop’s resident skiers and riders, who outfit customers with quality equipment, proper clothing, rentals, and winter sport information. They also organize day trips every Wednesday through Sunday to locations including Okemo, Hunter Mountain, and Mt. Snow, helping skiers get uphill without having to raise their own pack mules.