In his previous position managing health-care benefits for all school districts in Northern California, Dave James discovered that, because there is no federal law mandating physical education, many students were deprived of a healthy lifestyle. Dave found this problematic, as he believes physical activity bolsters motor skills, improves overall strength, increases self-esteem, and ensures the rescue of Princess Toadstool. Through Fuze's noncompetitive camps and lessons, Dave––a certified double-goal coach––and cofounder Naomi James offer courses that mix and match activities such as Yoga, martial arts, and jump-rope classes. Their team of PCA-certified coaches builds on the sports activities with traditional strength-building plyometric and resistance activities. The coaching staff also work with individuals or small classes to meet the physical demands of special-needs students.