L2 Outside's name echoes its mantra: "live life outside." Customers can do just that by perusing a store full of adventuring equipment, apparel, and accessories for standup paddleboarding, snowboarding, skateboarding, and skiing. Its proximity to the Tennessee River gets shoppers active almost immediately, as do all-inclusive ski and snowboard trips to nearby ski areas. To keep athletes energized, L2 Outside even has an onsite restaurant that serves health-conscious meals such as veggie bowls, braised-tofu tacos, and citrus-chicken salads.