Shopping for golf clubs is a lot like buying a used car: always get the one that drives into the fewest trees. Drive straight and true with today’s Groupon: for $59, you get a one-hour custom golf-club fitting (a $150 value) and $25 worth of pro-shop merchandise at Novo Golf in Tappan, NY (a $175 total value). Clients can choose to use the club-fitting session to analyze either irons or woods.

Novo Golf's custom club fittings combine the expertise of Novo's pros with the latest in swing-analysis technology to provide tailored equipment recommendations that fit the dynamics of one's swing. After patrons fill out a questionnaire that tests golf abilities and the farthest they've thrown a sand wedge, a Novo Golf guru analyzes each club’s specifics, including flex, loft, weight, and length. Clients then head to a covered hitting stall on Novo’s expansive, outdoor driving range to hit live balls with each club in their bag. Meanwhile, the innovative TrackMan system uses radar technology to analyze the minute details of every shot, including distance, spin, and launch angle. Informed by the in-depth data, an experienced staff member will matchmake guests with a set of clubs that streamlines the point of impact and, like a good smoothie recipe, generates reproducible results. Afterward, guests are free to apply store credit toward a custom-fitted club or load up their quivers with equipment such as a sleeve of one dozen golf balls ($20+), a golf glove ($12–$20), or an individual club grip ($7–$20).