Father-daughter entrepreneurial team Bill Geier and Jessica Rosen founded Raw Generation in 2012. Through tireless research and education, they came to the conclusion that a diet emphasizing raw foods, especially leafy greens, is the key to weight loss and a healthier lifestyle. Rather than starving the body with calorie counts, Raw Generation's juices and protein smoothies nourish the body with ingredients that come straight from nature, free of preservatives and artificial ingredients. All juices are vegan and 100% non-GMO plant-based with no sugar, gluten, dairy, soy, additives, or chemicals. Whether consumed during multi-day cleanses or as part of a healthy, sustainable diet, each bottle of raw and unprocessed juice and protein smoothies promote proper hydration, weight loss, fat loss, and increased energy.