While he was earning his degree in architecture, Caleb D. Howard hoped to build stunning structures that had a positive impact on passersby. As a certified personal trainer, his goal remains the same—he's simply sculpting bodies, not buildings. And, like any good architect, he isn't just concerned with outer appearances. He and his team take a holistic approach to exercise, focusing on strengthening their clients' muscles as well as their mental and spiritual resolve.

To that end, trainers might meet with clients for one-on-one Focus sessions, which are geared toward different levels of exercise experience from "novice" to "seasoned." These customizable routines can be adjusted to target a range of goals, such as mastering the sit-up to applauding at the top of each push-up. Split-Focus sessions divide the trainer's attention between two people, and friendly competition helps fuel these workouts. They also provide group power circuit classes that combine muscle-toning and cardio drills. Those who can't make it to the gym can sign up for online E-training, and follow weekly workouts and nutrition plans that present opportunities to make wholesome lifestyle changes.