Rafeal Mekhanjian, the founder of StartMyDiet, began as a dietitian for a fitness company for 5 years before launching his own business, where he now fuels his passion for developing and supplementing custom diets and workout regimens. A staff of nutrition experts and muscle whisperers helps fill the gaps in their clients' diets with a full spectrum of health supplements, ranging from multivitamins to muscle-bulking protein powders to antioxidants that ward off unwelcomed fat cell squatters.

With a fitness center on site, the nutrition and supplement superstore encompasses all the building blocks for wellness, including an online system that tracks customers' progress toward better physical fitness.