When asked to rate themselves on how much effort they put towards their Valentine's celebrations, men say they put in 10 percent more effort than women do.
Men rate themselves higher on Valentine’s Day effort and plan to spend 2x as much as women do ($217 vs. $99)
Average planned spend on Valentine’s Day drops by one-third after the first year together ($223 to $149)
Married individuals plan to spend nearly 2x as much on Valentine’s Day ($168 vs. $87)
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