Everything You Need to Know About JCPenney & Sephora

By: Malika Wichner

Makeup and Sephora inside JCPenney

Beauty retailer Sephora teamed up with department store JCPenney in 2006 to open pop-up Sephora counters in 574 locations. Sephora inside JCPenney offers many of your favorite makeup, skincare, and haircare products and brands.

Are you wondering how you can shop and save when your buy at Sephora inside JCPenney? We’ve heard all the most-asked questions about the collaboration and found the answers you’ve been looking for.

While you’re browsing, don’t miss out on exclusive JCPenney deals and codes from Groupon Coupons


Top Tips for Saving at Sephora Inside JCPenney

  • Look out for the few times of year JCPenney offers coupons that can also be used at in-store Sephora counters
  • You can use JCPenney gift cards for Sephora purchases on jcpenney.com (you cannot use them in-store)
  • You can earn Sephora Beauty Insider points on all Sephora inside JCPenney purchases, including online
  • Use your JCPenney credit card on Sephora purchases in-store and online to earn both JCPenney and Sephora rewards 

You Asked & We Answered: Frequently Asked Questions

Can I Use JCPenney Coupons at Sephora Inside JCPenney?

Sadly, the answer is almost always no. However, there a few times a year where JCPenney offers sales or coupons and promo codes that can be used at Sephora inside JCPenney. It is always clearly stated on the coupon if it is. 

Since Sephora is well-known for limiting its own sales and promotions, the JCPenney coupons that are eligible for Sephora in JCPenney are some of the best deals you can get.

Can I Use JCPenney Gift Cards at Sephora Inside JCPenney Stores?

You can use Sephora inside JCPenney and Sephora gift cards at Sephora inside JCPenney stores.

You cannot use JCPenney gift cards at Sephora inside JCPenney. But, you can use them at JCPenney.com to buy Sephora products.

JCPenney credit cards

Can I Use My JCPenney Credit Card at Sephora Inside JCPenney?

JCPenney credit cards are in-store credit cards, meaning they can only be used on JCPenney purchases. Lucky for you, we’re happy to announce that Sephora inside JCPenney and sephora.com also accept JCPenney credit cards.

Do I Earn Beauty Insider Points on Sephora Inside JCPenney Purchases?

Absolutely you do! Make sure to let the cashier at checkout know that you are a Beauty Insider member and they will add the purchase to your account. All purchases count toward VIB and Rouge status.

You can also earn Beauty Insider points on online Sephora purchases made at jcpenney.com. But you have to use your registered Beauty Insider email address at the time of purchase.

Can You Earn Both Sephora Rewards and JCPenney Rewards?

This is a little unclear. We think you can if you use your JCPenney credit card. To test it out, make sure you let the cashier know you are a Beauty Insider member to get your Sephora Beauty Insider points and then use your JCPenney credit card. You'll need to check your account to see if your purchase will also count toward your next $10 JCPenney Rewards. Find out more about JCPenney Rewards here

Sephora at JCPenney brands

What Brands are Available at Sephora Inside JCPenney?

Find all your beauty needs at Sephora. They sell popular brands like: 

  • Sephora Collection
  • Fenty Beauty by Rihanna
  • Tatcha
  • Huda Beauty 
  • Olehenriksen
  • Dior 
  • Dermalogica 

Find a complete list of what’s available at your local Sephora inside JCPenney here

What is Sephora Inside JCPenney’s Return Policy?

  • You can return any slightly used or new Sephora purchases. 
  • All returns are subject to approval at Sephora’s discretion.
  • Beauty Insider points associated with all refunds will be removed when the transaction is processed. 
  • Sephora monitors return activity for abuse and reserves the right to limit returns or exchanges at Sephora inside JCPenney.

What are Sephora Inside JCPenney Store Hours?

Find store hours by visiting the store locator page and entering your zip code to find the nearest Sephora inside JCPenney store hours.

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