Ready to snag Sephora’s best deals of 2026? From tiered Beauty Insider events to surprise markdowns and seasonal promos, Sephora only runs a few major sales each year—but the savings can be huge if you time it right. Use this calendar to plan your next haul, whether you’re restocking skincare or splurging on fragrance.

Don’t forget to check our always-updated Sephora coupons page for promo codes, samples, and limited-time offers before you checkout.

Your quick Sephora sales calendar for 2026

How to Save Between Sephora Sales 

You don’t have to wait for a big seasonal event to score a deal. These tips work year-round—and some only take a minute to activate:

Join & Earn

• Apply for a Sephora Credit Card and get 25% off your first purchase when used within 30 days of approval. Plus, earn up to 4% in Credit Card Rewards and another 4% as Beauty Insider Cash.
• Sign up for text alerts to instantly get 10% off your next order.
• Become a Beauty Insider (free to join!) to unlock free shipping and redeem points for Beauty Insider Cash — 500 points = $10 off, and Rouge members can redeem 1,000 points for $20 off.

Stackable Offers & Discounts

• Sephora’s Sale Page features daily deals up to 50% off top brands like Fenty Skin and Olehenriksen.
• Beauty Offers Page includes limited-time promo codes, deluxe samples, and gift sets (Insiders get early access).
• Save 30%–60% on Sephora Collection makeup, brushes, and skincare.
• If something sells out, try Sephora at Kohl’s. Inventory can be different from Sephora.com, so it’s a smart backup check before you give up on your shade. (Promo terms can vary by location and offer.)

Real Deal Example

• We spotted the Caliray Freedreaming Skin Tint for $13 off — proof that even cult-favorite brands go on sale between events!

Skincare Daily Deals | January 1–17 2026

Sephora’s Skincare Daily Deals run from Jan 1 through Jan 17, and it’s exactly what it sounds like: a fresh batch of skincare steals each day, usually marked down to 50% off.

Want the easiest way to stretch your budget? Pair this sale with a quick stop at our Sephora coupons page before you check out.

Sephora Savings Event | April 2026

This fan-favorite sale works just like Sephora’s big Spring Savings Event, offering exclusive discounts for Beauty Insider members and a tiered rollout based on membership level. All members can save using a promo code—and if you’re not already in the program, it’s free and fast to join.

Here's how it breaks down:

• Rouge: 20% off
• VIB: 15% off
• Insider: 10% off
• Everyone: 30% off all Sephora Collection products

Not a Beauty Insider yet? Sign up here — it’s 100% free and takes less than 10 seconds.

Bookmark this Sephora Spring Sale page. It may look quiet during the off-season, but when the sale goes live, it’s the best place to score the biggest deals. 

50% Off Daily Deals | Spring & Fall 2026

While Ulta runs its famous 21 Days of Beauty Sale in March and September, Sephora often launches its own competing daily deals around the same time. Though not officially branded or guaranteed each year, these pop-up sales can deliver up to 50% off prestige beauty favorites for a limited time.

Why we love this sale setup:

• New daily deals drop each morning, featuring just a few items—often top brands like Anastasia Beverly Hills, Tarte, and Urban Decay.
• Quantities are limited—with a two-per-customer cap and frequent sellouts.
• Variety is stellar, ranging from setting sprays and mascaras to luxury hair dryers and skincare serums.

Watch for these flash sales around March and September, especially if Ulta’s 21 Days of Beauty is underway—Sephora tends to follow suit.

Hair Daily Deals | Early October 2026

Sephora’s October hair event is a smart time to restock. For a limited window in early October, you’ll usually see 50% off daily deals on popular haircare and styling picks.

• Real savings, short window: deals are typically live for 24 hours (or until they sell out), so checking early helps.
• Prestige brands show up: past promos have included names like Olaplex, Drybar, Briogeo, and T3.

Tip: keep an eye on Sephora’s homepage and emails during the first part of October—this is one of the easiest ways to snag salon-level hair goodies for less before holiday gifting season kicks in.

Points Multiplier Event | October 2026

October is all about racking up rewards. During Sephora’s Points Multiplier Event, Beauty Insider members earn up to 5x points on every purchase.

Your bonus points depend on your Beauty Insider tier — or what you’re buying:

• Beauty Insider: 2x points on all purchases
• VIB: 3x points on all purchases
• Rouge: 4x points on all purchases
• Everyone: 5x points on all Sephora Collection purchases

These bonus points stack fast and can be redeemed for discounts, deluxe samples, or full-size products—so it’s a great time to stock up on staples or splurge a little.

Sephora Black Friday Sale | November 2026

Sephora goes all-in on Cyber Week, with a head start on Black Friday thanks to its festive HoliYAY Sale. That means you can shop 50% off beauty deals before the big day even arrives!

Expect deep discounts on holiday gift sets and top-rated picks from fan-favorite brands like Kiehl’s, Fenty Beauty, and Milk Makeup.

Don’t forget the app-exclusive deals! Just text “APP” to 63485 to unlock early VIP access and mobile-only promotions.

Sephora After-Christmas Sale | December 2026

If you love value sets (or you’re a “buy next year’s gifts now” kind of person), keep an eye on Sephora right after the holidays. The after-Christmas sale is when holiday kits and seasonal items often drop again—sometimes with an extra percentage off already-marked-down prices.

• Best for: gift sets, minis, holiday packaging, limited-edition bundles
• Good to know: selection changes quickly, and restocks aren’t guaranteed

Extra Sephora sales and insider deals by month

In addition to major events like the Spring Savings Sale and Black Friday, Sephora runs smaller promos and point bonuses throughout the year. Here’s the quick cheat sheet.

More Ways to Save at Sephora

Don't forget to check our Sephora coupons page on Groupon for promo codes and discounts. But for year-round savings, your best bet is joining Sephora's free Beauty Insider program. You’ll earn 1 point per $1 spent, get free shipping, exclusive access to events, and a free birthday gift each year. Higher tiers like VIB and Rouge unlock even more rewards and savings.

Want even more insider tips?

• Power up your purchases with the Sephora Credit Card — save 25% on your first order and earn rewards faster.
• Give (or get) beauty for less with our Sephora Gift Card savings guide.
• Discover hidden gems among Sephora’s exclusive brands that are only available in-store or on Sephora.com.
• Dupe the drama with our guide to the best Sephora makeup dupes — same glam, smaller price tag.

FAQ: Sephora Sale Savvy

Are Sephora sales open to all?
Major tiered events are for Beauty Insider members (it’s free to join). Some limited-time deal drops may be available to everyone, but terms can vary—so it’s worth checking the event page when it goes live.

Can I stack coupons?
Sephora typically doesn’t allow coupons, but you can combine tier discounts with free shipping offers during sales.

How early do I shop?
Rouge gets early access (usually 24–48 hrs ahead), followed by VIB, then Insiders.