Ready to snag Sephora’s best deals of 2025? From tiered Beauty Insider events to surprise markdowns and seasonal promos, Sephora only runs a few major sales each year—but the savings can be huge if you time it right. Use this calendar to plan your next haul, whether you’re restocking skincare or splurging on fragrance.

Don’t forget to check our always-updated Sephora coupons page for promo codes, samples, and limited-time offers before you checkout.

📅 Sephora 2025 Sales Calendar at a Glance

How to Save Between Sephora Sales 

You don’t have to wait for a big seasonal event to score a deal. These tips work year-round—and some only take a minute to activate:

Join & Earn

• Apply for a Sephora Credit Card and get 25% off your first purchase when used within 30 days of approval. Plus, earn up to 4% in Credit Card Rewards and another 4% as Beauty Insider Cash—totaling 2x points per $1 spent.
• Sign up for text alerts to instantly get 10% off your next order.
• Become a Beauty Insider (free to join!) to unlock free shipping and redeem points for Beauty Insider Cash — 500 points = $10 off, and Rouge members can redeem 1,000 points for $20 off.

Stackable Offers & Discounts

• Sephora’s Sale Page features daily deals up to 50% off top brands like Fenty Skin and Olehenriksen.
• Beauty Offers Page includes limited-time promo codes, deluxe samples, and gift sets (Insiders get early access).
• Save 30%–60% on Sephora Collection makeup, brushes, and skincare.

Real Deal Example

• We spotted the Caliray Freedreaming Skin Tint for $13 off — proof that even cult-favorite brands go on sale between events!

Sephora Savings Event | April 2025

This fan-favorite sale works just like Sephora’s big Spring Savings Event, offering exclusive discounts for Beauty Insider members and a tiered rollout based on membership level. All members can save using a promo code—and if you’re not already in the program, it’s free and fast to join.

Here's how it breaks down:

• Rouge: 20% off
• VIB: 15% off
• Insider: 10% off
• Everyone: 30% off all Sephora Collection products

Not a Beauty Insider yet? Sign up here — it’s 100% free and takes less than 10 seconds.

Bookmark this Sephora Spring Sale page. It may look quiet during the off-season, but when the sale goes live, it’s the best place to score the biggest deals. 

50% Off Daily Deals | Spring & Fall 2025

While Ulta runs its famous 21 Days of Beauty Sale in March and September, Sephora often launches its own competing daily deals around the same time. Though not officially branded or guaranteed each year, these pop-up sales can deliver up to 50% off prestige beauty favorites for a limited time.

Why we love this sale setup:

• New daily deals drop each morning, featuring just a few items—often top brands like Anastasia Beverly Hills, Tarte, and Urban Decay.
• Quantities are limited—with a two-per-customer cap and frequent sellouts.
• Variety is stellar, ranging from setting sprays and mascaras to luxury hair dryers and skincare serums.

Watch for these flash sales around March and September, especially if Ulta’s 21 Days of Beauty is underway—Sephora tends to follow suit.

Hair Daily Deals | Early October 2025

Your luscious locks are in for a serious treat! Every October, Sephora highlights some of its most-loved haircare and styling products with daily deals at 50% off. Here’s why this is one of the best times to stock up on salon favorites:

• The discounts are real. Each day, a few select haircare heroes go on sale for 50% off, but only for 24 hours—so act fast!
• The brands are top-tier. Past sales have featured heavy hitters like Olaplex, Drybar, Briogeo, and T3—so it's not just your average drugstore brand.

Mark your calendar for early October and keep your eye on Sephora’s homepage or email alerts. These deals are fast, fierce, and perfect for a haircare refresh before the holidays.

Points Multiplier Event | October 2025

October is all about racking up rewards. During Sephora’s Points Multiplier Event, Beauty Insider members earn up to 5x points on every purchase.

Your bonus points depend on your Beauty Insider tier — or what you’re buying:

• Beauty Insider: 2x points on all purchases
• VIB: 3x points on all purchases
• Rouge: 4x points on all purchases
• Everyone: 5x points on all Sephora Collection purchases

These bonus points stack fast and can be redeemed for discounts, deluxe samples, or full-size products—so it’s a great time to stock up on staples or splurge a little.

Sephora Black Friday Sale | November 2025

Sephora goes all-in on Cyber Week, with a head start on Black Friday thanks to its festive HoliYAY Sale. That means you can shop 50% off beauty deals before the big day even arrives!

Expect deep discounts on holiday gift sets and top-rated picks from fan-favorite brands like Kiehl’s, Fenty Beauty, and Milk Makeup.

Don’t forget the app-exclusive deals! Just text “APP” to 63485 to unlock early VIP access and mobile-only promotions.

Extra Sephora Sales & Insider Deals (By Month)

In addition to major events like the Spring Savings Sale and Black Friday, Sephora offers smaller promotions and insider bonuses throughout the year. Here’s a quick month-by-month breakdown:

More Ways to Save at Sephora

Don't forget to check our Sephora coupons page on Groupon for promo codes and discounts. But for year-round savings, your best bet is joining Sephora's free Beauty Insider program. You’ll earn 1 point per $1 spent, get free shipping, exclusive access to events, and a free birthday gift each year. Higher tiers like VIB and Rouge unlock even more rewards and savings.

Want even more insider tips?

• Power up your purchases with the Sephora Credit Card — save 25% on your first order and earn rewards faster.
• Give (or get) beauty for less with our Sephora Gift Card savings guide.
• Discover hidden gems among Sephora’s exclusive brands that are only available in-store or on Sephora.com.
• Dupe the drama with our guide to the best Sephora makeup dupes — same glam, smaller price tag.

FAQ: Sephora Sale Savvy

Are Sephora sales open to all?
Only Beauty Insider members qualify—and deeper discounts go to VIB and Rouge.

Can I stack coupons?
Sephora typically doesn’t allow coupons, but you can combine tier discounts with free shipping offers during sales.

How early do I shop?
Rouge gets early access (usually 24–48 hrs ahead), followed by VIB, then Insiders.