Reward programs are one of the best ways companies can build brand loyalty, and one of the best ways shoppers can save money on the items they love. Combined with coupons and other offers, loyalty programs help members score steep discounts every time they buy.
A rewards program, or loyalty program, is a perk that offers shoppers discounts and other benefits as a thank you for shopping with the company. Retailers often use a marketing strategy, with each rewards program working differently, but members are likely to earn points, save a flat percentage off every purchase, or score a freebie at regular intervals.
Rewards programs can also be called “memberships” or “clubs,” but the best ones don’t cost anything to join. Shoppers simply provide the store some basic information like name, phone number, and email address, and then start earning rewards. Sometimes, shoppers can earn access to discounts and benefits by meeting a certain spending threshold.
In today’s competitive market, a wide range of stores offer a customer reward program of some sort. The best way to understand exactly how a given loyalty program works is to read up on the details, so we’ve outlined the best 18 customer loyalty programs below.
Beyond+ helps frequent shoppers save money on everyday purchases as well as professional design services.
My Bath & Body Works is a free customer rewards program where shoppers earn points in-store and online toward a free reward item of up to $16.50 in value. Shoppers earn credit for every dollar spent on eligible purchases.
Best Buy’s rewards program is called My Best Buy, and allows shoppers access to members-only offers. Different membership levels are available depending on how much a shopper spends each year. Find more ways to save at Best Buy.
My Best Buy is a loyalty program where you can earn points for the money you spend on eligible items in-store and online. You also get free shipping, exclusive deals, and other perks based on your membership level
CVS pharmacy offers a customer loyalty program called CVS ExtraCare, which helps shoppers score sale prices and earn ExtraBucks Rewards.
CVS ExtraCare is a free rewards membership program, and by signing up, shoppers will earn 2% back in ExtraBucks Rewards with every purchase, as well as exclusive sale prices and special offers.
With a Dick’s Sporting Goods ScoreCard, shoppers can earn points toward rewards (300 points = $10) and gain access to exclusive discounts, coupons, and giveaways.
Dick’s Sporting Goods’ rewards customers carry a ScoreCard (or ScoreCard Gold, if they spend $500 or more per calendar year), and earn points on every dollar they spend toward valuable rewards.
The Home Depot offers the Pro Xtra Loyalty Program, where members earn exclusive perks just for shopping. The program is designed for building and contracting professionals who shop at The Home Depot often.
By joining The Home Depot’s free Pro Xtra Loyalty Program, members can earn exclusive offers delivered directly to their inboxes, as well as volume pricing on qualifying purchases of $1,500 or more. Pro Xtra members also save up to 20% on paints, stains, and primers in-store and online and can easily track their purchases.
JCPenney offers a free rewards program, as well as a line of merchant credit cards, that can help customers earn points toward valuable coupons (200 points = $10 reward). The program is simply called JCPenney Rewards.
JCPenney Rewards members earn points for every qualifying purchase they make, as well as getting access to exclusive bonus events to save even more.
Beloved department store Kohl’s offers a rewards program that helps shoppers earn valuable Kohl’s Cash every time they spend. The program is called Kohl’s Rewards, and has replaced the Yes2You rewards program the store used to offer.
Kohl’s Rewards ups the ante by allowing members to earn 5% back on purchases every time they shop, which is issued in $5 increments of Kohl’s Cash on the first of each month. Members also receive birthday gifts and personalized perks to help them earn rewards even more quickly.
The loyalty program at Macy’s is called Macy’s Star Rewards, and offers members the opportunity to earn 1% of eligible purchases back in the form of rewards points (along with higher tiers of earnings for Macy’s credit card holders). Points value: 1000 points = $10 in Star Money. For more ways to save, check out our Macy's sales calendar.
Customers who love to get a discount at Macy’s and hold a Macy’s credit card can earn rewards at a faster rate, though the rewards program is available to all shoppers. Along with rewards, members get birthday surprises and other exclusive perks.
Nordstrom’s customer loyalty program is called The Nordy Club, and like other rewards programs offers members the opportunity to earn points on their purchases toward coupons (called Nordstrom Notes) that can be used at Nordstrom. Get even more savings advice at Nordstrom.
The Nordy Club is free and open to all Nordstrom shoppers, though Nordstrom debit and credit card holders can earn rewards at a faster rate. Earn 2,000 points to earn a $20 Nordstrom Note, which can be used at Nordstrom, Nordstrom Rack, HauteLook, or Nordstrom Trunk Club.
The OfficeDepot rewards program is shared by OfficeMax, and offers shoppers the opportunity to earn rewards by shopping, recycling, and leaving reviews.
Shoppers who love a discount at OfficeDepot will love the free OfficeDepot/OfficeMax Rewards program, which also offers members access to exclusive Member Pricing and Bonus Rewards to help them save even more.
Old Navy has recently rolled out a free-to-join customer rewards program called NAVYIST Rewards. Better yet, this loyalty program applies to purchases not only at Old Navy itself, but also at the wider family of Gap, Inc. retailers, including Banana Republic, Athleta, and Hill City. Read more in our Guide to Old Navy rewards.
Combined with existing Old Navy deals and everyday low prices, NAVYIST Rewards can go a long way toward helping you save. Earn two points for every $1 spent on eligible purchases across the Old Navy family of brands.
Petco’s customer loyalty program is called Pals Rewards, and it enables shoppers to earn 5% of their purchases back by earning points and redeeming rewards. Rewards are issued in $5 increments which are earned every 100 points ($1 = one point earned).
Along with coupons to use at Petco, Pals Rewards members get a free gift on their pet’s birthday as well as free shipping and special bonus offers.
Beauty fiends will be pleased to learn that Sephora offers a rewards program called the Beauty Insider Loyalty Program, where shoppers earn seasonal savings as well as points they can redeem for free rewards. And if you're wondering when to expect the next big Sephora sale, check out our Sephora Sales Calendar.
Beauty Insider members earn one point per $1 spent at Sephora (including Sephora purchases at JCPenney stands) in-store or online, and can also achieve VIB status by spending $350 per year or Rouge status by spending $1,000 per year.
Along with Target coupons, credit and debit cards, Target offers a free loyalty program called Target Circle, which lets shoppers earn 1% back on their purchases every day. For more insider tips on saving, read our Target savings guide.
Along with earning rewards, Target Circle members get access to special deals and offers and a 5% off coupon to use as a birthday gift.
Another popular beauty destination, Ulta offers a loyalty program called Ultamate Rewards. Points earned can be redeemed on merchandise as well as in-store beauty services. Make sure you don't miss a single Ulta sales event with our Ulta savings guide.
This free rewards program offers member tiers based on annual spending. Members get Platinum status for spending $500 or more per calendar year and Diamond status for spending $1,200 or more. Higher tiers come with higher rates of reward earnings as well as waived expiration dates on points.
Walgreens offers a customer rewards program called myWalgreens, which has replaced the BalanceRewards program. The myWalgreens program allows shoppers to earn 1% in Cash rewards storewide as well as 5% on Walgreens-branded products.
Along with earning Cash rewards that can be used in-store or online at Walgreens later, the myWalgreens program also automatically unlocks sale prices so members get the very best deal every time they shop. Walgreens Cash rewards can also be donated to help those in need in members' community.
Along with Walmart coupon codes and Capital One Walmart Rewards credit card, Walmart has recently launched a loyalty program known as Walmart+, which offers free unlimited same-day delivery as well as fuel benefits and more. Find even more ways to save with our Walmart Sales Calendar.
Unlike other loyalty programs, Walmart+ doesn’t unlock extra discounts, but does help shoppers save time by enjoying a streamlined shopping experience.
While loyalty programs are an excellent way to save money and score consistent discounts, there are other great ways to save, too—even at stores that don’t offer rewards programs.