Superdry Promo Codes

About Superdry

Curiously, Superdry's growth can’t be explained by marketing, since it eschews all advertisements, sales, and celebrity endorsements. In fact, an article published on “The Guardian” website describes it as “ubiquitous yet anonymous . . . designed but not designer.” In short, Superdry relies on pervasive saturation. The aforementioned article also states that in London, “you are never more than six feet away from a bit of Superdry.” But it certainly doesn’t hurt that celebrities like to don their Superdry duds. When David Beckham wore the brand’s distinctive Brad leather jacket, the piece went from a tasteful design to one of the brand’s staples. Despite Superdry’s reluctance to offer discounts, you can still shave a little off the cost with a Superdry promo code from us.Another one of the brand’s strengths is likely its unisex flexibility, which protects it from being pigeon-holed into a particular fashion category. This also makes Superdry accessible, which is the ultimate goal of its design director James Holder. According the the article in “The Guardian,” “he designs for people who like clothes but don't care about fashion with a capital F.”