L-Aesthetics & Longevity: Sculpting Revenue Growth
"To another merchant or med spa or anybody else that's entertaining using Groupon, I would say, go for it. Absolutely."
Dr. Billy Ledbetter and Joshua Ela, owners of L-Aesthetics & Longevity Med Spa
About L-Aesthetics & Longevity Med Spa
L-Aesthetics & Longevity MedSpa is a Texas-based Med Spa and a Wellness Longevity Clinic specializing in providing expert cosmetic procedures and the latest biohacking treatments to help clients look and feel incredible.
Established in 2015, the clinic aims to reverse the impacts of aging and enhance overall wellness, with services ranging from skin tightening and volume restoration to fat elimination, muscle building, and hair loss treatments.
Led by Dr. Billy Ledbetter and co-owner Joshua Ela, L-Aesthetics & Longevity MedSpa focuses on offering state-of-the-art devices and products, such as Botox, Juvederm, CoolSculpting Elite, and many more.
A premier clinic with locations in Austin, Lakeway, Bee Cave, and Leander, its commitment to excellence is well reflected in its five-star ratings on Google, Facebook, and Yelp.
“We foster and pride ourselves on a culture of professionalism and friendliness. So when the patients come in, they get a consistent, friendly, awesome experience.”
Dr. Billy Ledbetter
The Challenge
With its focus on friendly and professional service, L-Aesthetics & Longevity was sure to win over any customer that came in – but for that to happen, they had to know about the Med Spa in the first place.
Dr. Billy Ledbetter and Joshua Ela quickly understood that reaching a broader customer base and growing their patient list were critical objectives. For this reason, they started evaluating various potential marketing channels but found that traditional methods would be time-consuming and not very efficient.
They needed a way to quickly and efficiently tap into a new customer base without compromising their service quality or significantly increasing their marketing workload.
The Results
That’s where Groupon came in: the experience marketplace enabled them to gain exposure to new local audiences and to promote the business’s reputation for excellent service.
That exposure proved to be a game-changer, allowing the business to access new sources of customers and accelerate the growth of their client base. "Groupon has impacted our business significantly. It led to roughly a 38% increase in patients and a 20% increase in revenue," shared Joshua Ela.
One of the most impressive outcomes was the rebook rate of Groupon clients.
"We have an over 50% rebook rate for those patients, and they fall in love with our staff just as much as any other patient from any other marketing source.
Moreover, the ease of managing Groupon deals allowed us to focus on providing excellent service without being bogged down by daily marketing tasks."
Joshua Ela
Top Tips for Working with Groupon
For businesses considering Groupon as a marketing tool, Dr. Ledbetter and Joshua Ela offer the following advice:
👉 Emphasize Quality Service: Maintain the same level of professionalism and friendliness for Groupon clients as you would for any other patient. “When the patients come in, they get a consistent, friendly, awesome experience, and Groupon customers fall in love with our staff just as much as any other patient from any other marketing source.”
👉 Leverage Automation: Utilizing the automated features of Groupon allows the business to focus on providing excellent patient care. "One of the best things for me about working with Groupon is the fact that once it's up and running, there's nno daily maintenance or checkmarks to fill. It really is automated. And so once it's up and going, it's pretty easy for patients to start coming in."
👉 Good Feedback Is Key: Pay attention to client feedback and ratings on Groupon. “We’ve heard from our Groupon clients that found us on Groupon and noticed our very high ratings, and our professionalism and patient-centric focus come through in those ratings,” says Dr. Ledbetter.
Significant Results With Groupon As A Partner
“If you look at Groupon as a marketing source, it definitely is a source of customers that allowed us to grow much faster.”
Dr. Billy Ledbetter
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