National Hispanic Heritage Month is a time to honor the vibrant cultures and histories of Hispanic and Latinx Americans, and to celebrate the enduring contributions that they and their ancestors have made to the United States. Hispanic Heritage Month starts on September 15th and ends on October 15th. The reason for the mid-month start date is significant: September 15th is Independence Day for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua, while Mexico's is September 16th, and Chile's is September 18th. Each year, Groupon and its employees celebrate Hispanic Heritage Month. This year, we are expanding our efforts through amplifying and supporting the Hispanic- and Latinx-owned businesses that strengthen communities everywhere.
This year for National Hispanic Heritage Month, we’re highlighting merchants who self-identified as Hispanic§ or Latinx|. Groupon is dedicated to supporting our Hispanic and Latinx business partners not only during National Hispanic Heritage Month but also beyond.
We’re continuing our outreach to Hispanic- and Latinx-owned business partners nationwide to learn more about the services and support needed that Groupon may provide through connections to our partners.
We’re partnering with Hispanic- and Latinx-business organizations and governmental agencies at the federal and state levels to gather a list of available resources and co-sponsor virtual-panel discussions for merchants. Finally, we’ve created a free Merchant Marketing toolkit to celebrate Hispanic Heritage Month loudly and proudly!
We’re making an ongoing effort to seek out and highlight Hispanic- and Latinx-owned businesses through our social media and other initiatives.
We’re hosting employee celebrations throughout the month to promote cultural awareness and recognize Hispanic and Latinx heritage and contributions. We're also proud to partner with Prospanica, HACE, and ALPFA in ongoing talent-acquisition efforts and professional-development opportunities for our employees.
To learn more about the actions Groupon is taking to bring about positive change, click here.
* According to NBC
† According to Globe Newswire
‡ According to Globe Newswire
§ A Hispanic person is someone who comes from, or is a descendant of, a Spanish-speaking country. These include Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela.
|Latinx is a gender-neutral term that encompasses Latino and Latina. A Latinx person is someone who comes from, or is a descendant of, Latin America. These regions include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guiana, Guadeloupe, Guatemala, Haiti, Honduras, Martinique, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthélemy, Saint Martin, Uruguay, and Venezuela.
Illustrations by Marcelo Butzke