Our Pride Isn’t Limited to a Single Month

Jun 1, 2021

Fearlessly Proud - Groupon celebrates the power of our LGTBQTIS+ business owners.

Sure, in North America, Pride Month falls in June, but we here at Groupon know that when it comes to being fearlessly, unabashedly true to yourself—that’s a year round thing. This year, we’re celebrating the pride of our LGBTQIA+ friends and family—from our LGBTQIA+ merchant partners whose businesses uplift their communities, to our proud customers who dare to be their authentic selves every day.

As a proud ally, we see you, and we celebrate you.


Did You Know?


1 in 5 LGBT people have experienced a hate crime or incident because of their sexual orientation and/or gender identity in the last 12 months


2 in 5 trans people have experienced a hate crime or incident because of their gender identity in the last 12 months


4 in 5 anti-LGBT hate crimes and incidents go unreported, with younger LGBT people particularly reluctant to go to the police


1 in 6 LGBTQIA+ individuals have reported discrimination over the last year in cafés, restaurants, bars or nightclubs based on their sexual orientation and/or gender identity


Source: Stonewall Report - LGBT in Britain Hate Crime Report 2017


How to Be an Ally

Educate Yourself

If you have questions about the LGBTQIA+ community, sexual orientation, or gender identity, educate yourself. Ask questions, do research, and don’t be afraid to admit that you don’t know something. Start by checking out the It Gets Better Project. Start by checking out the It Gets Better Project.

Support the Community

Show your support for your LGBTQIA+ friends, family, co-workers, and neighbors by joining a rally, signing a petition, shopping at their businesses, or even just checking in with them

Call Out Discrimination

If you witness discrimnation against an LGBTQIA+ person, and it’s safe to do so, call it out. Support those being targeted and let them know you’re an ally.

Use the Power of Your Pursestrings

Let the managers and owners of restaurants, bars, nightclubs, and other businesses know if you’ve witnessed anti-LGBTQIA+ incidents from staff or fellow customers. Ask them to address the situation and be clear that they could lose your business (and money) if they fail to take action.

Donate to Defend LGBTQIA+ Human Rights Around the World

Outright Action International has been fighting for the global human rights of LGBTQIA+ people longer than any other U.S.-based organization. Since 1990, they’ve worked tirelessly to build a world where LGBTQIA+ people have the same freedoms, self-determination, and economic and personal opportunities as everyone. 100% of donations to Outright Action international go to defending and advancing the human rights of LGBTQIA+ people all over the globe. 
Donate Now



For eight years and running, Groupon U.S. has been on the Human Rights Campaign’s Best Places to Work for LGBT Equity List. Pride@Groupon is an employee resource group dedicated to igniting fierce passion among Groupon employees, consumers, and merchants for LGBTQIA+ causes, opportunities, and their intersections across other communities.


Pradeep Mahadeshwar

“As Brene Brown said, ‘Embracing our vulnerabilities is precarious, but not nearly as dangerous as giving up on love, belonging, and joy.’ Groupon work culture allows me to own my story and bring my ‘Authentic Self’ to work. I believe that Pride is a protest, and marginalized communities must be centre-stage.”

Pradeep Mahadeshwar, Senior Art Director


Dominic Vernasco

“I can come to work without reservations about how I will be treated because of my sexual identity. A huge key to what makes Groupon a great place to work is our culture, and Pride@Groupon is a part of that.”

Dominic Vernasco, Merchandising Specialist


Nora Allen

“As an openly queer woman, it’s vital that my working environment be diverse, equitable and inclusive. Groupon doesn’t just say they support my community—they show up. To date, joining the Pride@Groupon group—a group filled with kind, thoughtful and welcoming folks—has been one of the best experiences of my professional career.”

Nora Allen, Senior Copywriter


Illustrations by Pradeep Mahadeshwar