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Discover an amazing brand: Alex and Ani

When Carolyn Rafaelian founded Alex and Ani, she kept it close to home by naming it after her two daughters. The same year it was founded, Alex and Ani gained fame for honoring the birth of Gwyneth Paltrow’s daughter, Apple, with a special apple necklace. The company continues to adorn gold and silver chains with studs featuring gems and symbols such as the eye of Horus and the tree of life. With an Alex and Ani promo code, you can find the symbol that best reflects your personality.

Updated July 8, 2025

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