The term "plus size clothing" was coined in the 1950s to describe women whose waist, hip, or other measurements were outside the average range. Typically that was anything larger than a size 12. Fast-forward to 2019, and the average American is now a size 16–18. But the terminology and the plus size clothing options themselves haven't kept up. Many of the most popular clothing stores don't even offer plus sizes, and those that do, aren't especially trendy and budget-friendly options.
But data has shown that plus size clothing continues to be a gold mine for retailers who are willing to invest. Sales of plus size clothing in the United States is now a $21.4 billion industry, and it's outpacing the overall apparel industry by double. Just like Dave Chapelle said in The Nutty Professor, "women be shopping!" and they want to see cute and affordable plus size clothing options when they do. So we here at Groupon Coupons rounded up some of the best places to shop for plus size clothes, both online and IRL.
The Asos Curve line is one of the trendiest plus size lines around. And with more than 1,500 styles available, shoppers have a huge selection of tops, jackets, dresses, and more that would look right at home on an Instagram feed or in a fashion magazine.
Have you always loved Modcloth's cute and slighty retro vibe? So do millions of other shoppers! That's why they've expanded their line to include everything from casual basics to party looks in sizes up to 28.
One of the latest stores to launch a plus size line, Anthropologie's A+, which launched in early 2019, isn't the most robust shopping experience out there. Though the brand does include several categories, including jeans, workout wear, and swimwear. For the largest selection, stick to clothes.
Another pretty new plus size clothing line, Loft Plus is only about a year old. The good news is that it's performing so well, that it is now available to shop in 50 stores across the country. Expect to find casual and business-casual looks in Loft's signature feminine style. Save 50% on sale styles and get an extra 15% off with code EXTRA (ends 5/21/19).
Everyone's favorite store for everything is expanding its plus size and in stores, which is great for shoppers who want to be able to try clothes on in store, but bad for everyone's wallet.
Forever21 is a staple for cheap and super-cool streetwear pieces. Trendy fashions like crop tops, fringe, tye-dye, and more are a hallmark of the brand's Plus+Curve line.
A department store isn't always the first place I think of when I'm looking for cute new clothes, but JCPenney's plus size selection is pretty impressive. With nearly 1,000 items in stock online, there's everything from basic tops to special occasion dresses. They also have decent options in lingerie and workout gear.
eShakti's shopping experience is a personal revelation for women who feel like they have a hard time finding things that fit. Every item is available in standard sizing from 0–36W OR shoppers can enter their personal measurements and get a custom-made item that fits them exactly. This kind of service sounds expensive, but eShakti offers it for just $9.95 per garment no matter your size!
The O.G. of plus size stores, Lane Bryant has been consistently putting out cute and affordable plus size options for more than a century. The stores' look tends toward practical, everyday options in on-trend prints and cuts.
With everything from clothes to lingerie to swimwear to accessories, Torrid is a one-stop shop for many. The site's mix of fun cuts and prints and classics is perfect for the women who aren't in their mid-20s any more but don't want to dress like their moms either.
Once part of the Limited Brands, ELOQUII now stands on its own. The brand has two different sizing models—original and Viola (for shoppers who hips are larger than their busts)—and is known to keep revising the fit of its styles based on actual customer reviews.
Shoppers looking for designer pieces look no further than 11 Honoré. The site works with some of the biggest designer names, think Christian Siriano, Brand Maxwell, Altazurra, Prabal Gurung, and to translate the runway into high-fashion looks.