DROP and Surf or City

Crescent Lake

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In a Nutshell

Creative Loafing's Best Florida Wear for Young Folks, boutique stocks print frocks, flowing tops & jewelry from indie & designer brands

The Fine Print

Promotional value expires May 2, 2012. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per order. Not valid for sale items. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Walking the runway is harder than people think, mostly because of all the landing airplanes. Flaunt fashion without the peril with today's Groupon: for $15, you get $30 worth of boho-style dresses, tops, and shorts at Drop in St. Petersburg or online from Surf or City.

Fashionista and avid traveler Caroline Saunders opened the flagship virtual store Surf or City and its sister storefront Drop—which won the Best Florida Wear for Young Folks award from Creative Loafing—to brighten wardrobes with boho-style threads that can translate from the beach to the city streets with artful accessorizing. The Daisy denim crop top ($42) slips over a swimsuit on cloudy days, or adds a neutral accent to the colorful Jessica Happy Valley dress ($60) on dinner dates. Bright pieces, such as the chevron-striped Zig Zag Dragon shorts ($42), make statements more eye-catching than a T.J. Eckleburg billboard. Browsers can also grab timeless basics, such as the Holiday Blue romp romp ($46), which is enlivened with a red belt. Handmade in the United States and Canada, necklaces decorated with eclectic beads, coral, and leather add dimension to tops, sweaters, or habits.


By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.