The Issue: Parking Spots Occupy Valuable Urban Real Estate
Public space in American cities has become increasingly rare, and much of this space is dedicated to transportation and the storing of personal vehicles, including street parking and parking lots. However, dedicating precious public urban space to vehicles only benefits a subset of a city's residents, and reduces the opportunities for green space and the incentive to travel on foot. Redesigning public urban spaces to discourage travel by automobile can help foster more socialization and better health, reduce traffic pollution, and provide more opportunities to beautify cities.
The Campaign: Event Will Spark Dialogue About Urban Space
PARK(ing) Day is an annual, worldwide event designed to spark conversation about public spaces in urban environments and how they can best be used. Organizers of the event pay for metered parking spaces, and then transform them into miniature parks, complete with grass, benches, plants, and trees for passersby to enjoy for a few hours. When the meters expire, the parks are removed and the space resumes its intended function. Most of the plants used for PARK(ing) Day will be replanted later in neighborhood parks and gardens. If this Grassroots campaign raises $500, then LAND Studio can provide an assortment of 50 types of grasses, perennials, shrubs, and sod for use during Cleveland's PARK(ing) Day, which takes place on September 21. Each additional $10 donation will provide additional plants.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
LAND studio developed out of a merger between ParkWorks, which had been cleaning public spaces, and Cleveland Public Art, which beautified those spaces. Now, operating together as LAND studio, the team helps community groups, government agencies, artists, and local businesses organize and raise funds to execute collaborative plans that shape Cleveland's public spaces in innovative ways. Projects supported by LAND studio include the Public Square redesign, which will make the historical downtown space a more attractive destination for families and workers, and ParkArts, which provides summer arts programs for thousands of children and their parents throughout Cleveland's neighborhood parks.
See how Groupon helps you discover local causes and lend a helping hand at the Groupon Grassroots blog.