The Issue: Deforestation in Rural Haiti
According to a report from USA Today, Haiti faces severe deforestation, retaining only about 2% of its original forest cover. Deforestation reduces natural food sources, contributes to the washing away of topsoil for farming, and limits water availability by preventing regular regional rainfall. In addition to harming the environment, these effects can limit rural Haitians’ abilities to feed and support themselves through agriculture. More than 88% of people in rural Haiti live in poverty and depend on subsistence farming to survive, according to data from the International Fund for Agricultural Development.
The Campaign: Planting Trees in Deforested Areas of Haiti
If this Grassroots campaign raises $400, then Plant With Purpose can plant 800 trees to help rejuvenate tree cover in rural Haiti, thanks to matching funds from an anonymous donor. Each additional $10 donation will fund 10 more tree plantings, with the first $1,000 in total donations matched. The first five Groupon Grassroots customers who redeem their vouchers can also attend a private screening of 58: The Film with a friend at the Plant With Purpose office in San Diego, with a private Q&A session on overseas projects and complimentary lunch or dinner.
All donations will be matched up to a $1,000 total by an anonymous donor. To celebrate the launch of Groupon Grassroots, Groupon will also provide a $1,000 kickoff grant to this campaign.
Plant With Purpose
The founders of Plant With Purpose began the organization in 1984 after noticing the connections between poverty and the environment. Those connections live on today—deforestation forces poor, rural communities into even more intense poverty by hindering their abilities to live off the land. In an effort to meet the needs of their families, subsistence farmers engage in slash-and-burn agricultural practices that only facilitate the process of deforestation. Plant With Purpose aims to restore tree cover to deforested areas in Africa, Asia, the Caribbean, and Latin America, thereby reviving the environment and benefiting the subsistence farmers who rely on it. The organization has also expanded its work to include other community-building services, such as providing loans, sharing agricultural techniques, and training communities in peace and reconciliation.