A Chat with Primal Strength and Fitness LLC
What services does your business offer and what makes your business stand out from the competition?
_ Primal Strength and Fitness is the premier provider of strength and fitness classes in the Madison area. This gym experience is unlike the big-box commercial gym. Everyone is respectful and encouraging while having fun in a strength-based environment._
Exercise is challenging. How do you keep clients motivated and engaged?
Our classes include fun and games each session with a planned game day each Saturday.
What was the inspiration to start or run this business?
After surviving a severe bout of bacterial meningitis, I used strength training as a way to rehabilitate my body. It has become my mission to help others become stronger versions of themselves.
What do you love most about your job?
I enjoy the culture that exists in our gym. We have been called the “Cheers of Gyms” where everyone knows your name.