GROUPON GUIDE TO MADISON
The Champagne of Beers
BY: Lisa Ladehoff |Jun 27, 2014
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Deals in madison
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Up to 51% Off on Wine Tasting / Flight at Crush Wine Bar And Shop - Waukesha
378 West Main Street, Waukesha • 31.1 mi
Sale Ends 12/15
$20.62 with_code GIFT
Crush Wine Bar And Shop - Waukesha
Relax with a Tour and Craft Beer Tasting Experience
6204 West State Street, Wauwatosa • 43.6 mi
Sale Ends 12/15
$5.62 with_code GIFT
Big Head Brewery
Beer Flight Adventure for One, Two, or Four (Four Beer Tasting)
231 East Buffalo Street, Milwaukee • 47.6 mi
Sale Ends 12/15
$5.62 with_code GIFT
Wizard Works Brewing Company
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Up to 28% Off on Distillery Tour at Driftless Glen Distillery and Restaurant
300 Water Street, Baraboo
Sale Ends 12/15
$25.92 with_code SAVEMORE
Driftless Glen Distillery and Restaurant
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Craft Beer Experience for Two or Four with Appetizers
W7071 Main Street, Watertown • 18.4 mi
Sale Ends 12/15
$11.34 with_code SAVEMORE
Hubbleton Brewing Company
Up to 79% Off on Online Wine / Beer Course at Peach Academy
79% discount_off
$30 with_code GIFT
Peach Academy
Miller’s oldest brand, High Life has been around since 1903, when it was initially branded as “The Champagne of Bottle Beers.” Today, it’s just the plain old Champagne of Beer, available in 7-ounce ponies, three can sizes, and even a 40-ounce. At one point—truly the highest of the High Life—it was sold in miniature champagne bottles. The stuff of dreams. Its clear-glass bottle has been lauded as “iconic,” and it is undeniably refreshing when guzzled at an ice-cold temperature on a hot summer’s day in a backyard.
Probably the funniest and best part of the Miller story is the part that happened in 1966. That was the year that Mrs. Lorraine John Mulberger, granddaughter of Frederick Miller (who founded Miller Brewing Co. back in 1855) sold off 53% of the business.
That’s not the funny part. The funny part is, it was because she “objected to alcohol.” The heiress to one of America’s quintessential breweries! It’s rumored that the Mrs. was actually the inspiration for the High Life Girl, who sits dressed in all red and hoisting a cold one, perched on the crescent moon that adorns each label.
Photo by Andrew Nawrocki, Groupon
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