GROUPON GUIDE TO STLOUIS
The Champagne of Beers
BY: Lisa Ladehoff |Jun 27, 2014
BY:
Deals in stlouis
Wine Tasting for Two or Four with Glasses, Monday to Sunday
2200 Historic Hills Drive, Effingham
40% discount_off
$9.60 with_code TASTY
Tuscan Hills Winery
76% Off a Two-Hour In-Home Wine Tasting for 12 to 16 People
76% discount_off
$47.20 with_code TASTY
380+ bought
Wines for Humanity
Sip, Savor, & Learn: Explore the World of Wine with our Home Sampling
77% discount_off
$60 with_code TASTY
PRP Wine International
Deals in stlouis Other Deals in stlouis
Discover Distillery Tour for Two or Four and Enjoy Samples
35% discount_off
$17.60 with_code TASTY
Old Monroe Distilling Co.
Up to 79% Off on Online Wine / Beer Course at Peach Academy
79% discount_off
$28.09 with_code TASTY
Peach Academy
Distillery tour, tasting and whiskey glass souvenirs for groups
1000 South 4th Street, St. Louis • 11.9 mi
41% discount_off
$16 with_code TASTY
StiIL 630 Distillery
Miller’s oldest brand, High Life has been around since 1903, when it was initially branded as “The Champagne of Bottle Beers.” Today, it’s just the plain old Champagne of Beer, available in 7-ounce ponies, three can sizes, and even a 40-ounce. At one point—truly the highest of the High Life—it was sold in miniature champagne bottles. The stuff of dreams. Its clear-glass bottle has been lauded as “iconic,” and it is undeniably refreshing when guzzled at an ice-cold temperature on a hot summer’s day in a backyard.
Probably the funniest and best part of the Miller story is the part that happened in 1966. That was the year that Mrs. Lorraine John Mulberger, granddaughter of Frederick Miller (who founded Miller Brewing Co. back in 1855) sold off 53% of the business.
That’s not the funny part. The funny part is, it was because she “objected to alcohol.” The heiress to one of America’s quintessential breweries! It’s rumored that the Mrs. was actually the inspiration for the High Life Girl, who sits dressed in all red and hoisting a cold one, perched on the crescent moon that adorns each label.
Photo by Andrew Nawrocki, Groupon
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