Support Black Businesses

Support Black Businesses

Groupon Coupons partners with big brand names to send the best deals straight to your inbox. But of the many Fortune 500 companies we work with, only three have Black leadership. As part of Groupon's ongoing commitment to support Black businesses, we want to shine the spotlight on Black-owned and Black-led brands you can shop every day. We will update this page often to help our great customers discover great Black brands.

To find Black-owned businesses in your area, check Groupon and The Black Wallet, a digital resource that connects Black entrepreneurs with customers. For restaurants, you can use sites like the EatOkra app and EbonEats or follow #BlackOwnedRestaurants on Instagram.


Jump to:    Black-Owned Brands    |    Black-Led Brands     |    Corporate Allyship    |    Other Ways to Get Involved 


Black-Owned Brands

Our wallets are one of the most powerful tools we as individuals have. By shopping at brands with Black founders and owners, it paves the way for more Black entrepreneurs and a more equitable future. Of all the businesses in the United States, about 9.5% of them are Black-owned according to the Small Business Administration. The following are just a fraction of the quality brands you can seek out when shopping for beauty, jewelry, housewares, and more.

Fenty Beauty Black-Owned Business

Fenty Beauty
Superstar Rihanna started Fenty Beauty with the goal of creating an inclusive brand with makeup for all skin types and tones.


Pat McGrath Labs Black-owned Business

Pat McGrath Labs
Proclaimed "the most influential makeup artist in the world," founder Pat McGrath sets runway trends instead of following them. 


The Honey Pot Black-Owned Business

The Honey Pot Company
Find this plant-based, woman-led feminine care brand in nationwide retailers like Target, Walgreens, and Whole Foods. 


Briogeo Black-Led Business

Founder Nancy Twine models Briogeo's natural haircare products on the beauty recipes she and her grandmother made together.


BLK + GRN Black-Owned Business

Wouldn't it be great if you could find a collective of Black artisans making all-natural goods? Dr. Kristian Henderson thought so too.


Black Opal Beauty Black-Owned Business

Black Opal Beauty
Black Opal is a leader in the beauty industry, finding innovative solutions for hyperpigmentation, oil control, and shade matching. 


Nubian Skin Black-Owned Business

Nubian Skin
This much-touted intimates maker is changing the way the fashion industry uses the color "nude" to include all skin tones. 


Oui the People Black-Owned Business

Oui The People
These shaving savants have re-engineered the razor and skincare products to make shaving the ulimate act of self-care.


Bole Road Textiles Black-Owned Business

Bolé Road Textiles
Designer Hana Getachew re-envisions traditional handwoven Ethiopian textiles into colorful and modern housewares.


Clare Black-Owned Business

From designer-curated colors to a GREENGUARD-certified formula, Clare makes it easier than ever to tackle a home paint project.


Auvere Black-Owned business

Modern, minimal, and luxurious is how co-founder Gina Love describes the handcrafted 22K and 24K gold jewelry she designs.


Linoto Black-Owned Business

Linoto's high-quality 100% pure linen bedding, bath, and home textiles are handmade with care by American artisans.


Anya Lust Black-Owned Business

Anya Lust
Shop a highly curated selection of luxury lingerie from more than 30 of the world's top designers from the comfort of your bedroom.


Black Businesses on Groupon


Black-Led Brands

Of the many brands Groupon Coupons works with, only a few have Black leaders at the highest level. The number of Black CEOs is actually down over the years. Less than a decade ago, there were seven Black CEOs at Fortune 500 companies, but in 2020, there are just three. These are the Black-led brands that Groupon Coupons partners with:

Lowe's Black-Led Business

CEO Marvin Ellison has been at the helm of the home improvement store since 2018. Before that, he led JCPenney.


Converse Black-Led Business

HBCU alum G. Scott Uzzell has helped lead Converse's nostalgia-fueled return to prominence in basketball and fashion.


Carnival Cruise Black-Led Business

Carnival Cruises
Donald Arnold commands a fleet of travel brands, with Carnival, Princess Cruises, and Holland America all under his direction.


TaskRabbit Black-Led Business

Stacy Brown-Philpot has been an exec at TaskRabbit for nearly 10 years, and famously uses the app herself to understand its customers.



Corporate Allyship

These brands aren't Black owned or led, but they have shown solidarity with the Black Lives Matter movement. These companies have pledged to overhaul internal policies, rethink hiring practices, and provide charitable donations to help pave the way forward. Spending with these companies can help elevate the message and support initiatives in Black communities. Thanks in part to research compiled by Lexie Pérez, Julian Cole, Stephanie Vitacca, and Davis Ballard.


On top of a new hiring initiative, the sportswear brand has pledged $120 million dollars over 4 years and scholarship programs. 


Ben & Jerry's Ice Cream

Ben & Jerry's
The ice creamery continues its legacy by partnering with numerous organizations to spread equity and justice to the Black community.



Sephora pledged 15% of shelf space to Black-owned businesses and allowed customers to donate rewards to Black organizations.



The beauty company pledge $500K in donations plus launched grants and mentorship for Black-owned beauty businesses.



Other Ways to Get Involved

Shopping isn't going to be nearly enough to right the wrongs that have been built into the systems of our country. Here are resources to learn more and organizations that are doing the work to make America an equitable place for everyone. This list is not comprehensive, and Groupon offers even more resources here.

Black Lives Matter

Black Lives Matter
Working to end white supremacy and violence inflicted on Black communities, and create space for Black imagination and joy.


Equal Justice Intiative

Equal Justice Initiative
Public interest lawyer and author Bryan Stevenson focuses on criminal justice reform, anti-racist public education, and racial justice.


Antiracist Research and Policy Center

Antiracist Research & Policy Center
Ibram X. Kendi founded the center to foster research and help policymakers find novel, data-driven explanations and solutions.


NYPL Black Reading List

NYPL Black Liberation Reading List
The Schomberg Center for Research in Black Culture's list of 95 books to foster understanding of the Black experience.


Black Wallet find Black entrepreneurs

Black Wallet
A woman-founded resource for Black entrepreneurs and customers to connect with Black-owned businesses.


Things White People Can Do

97 Things White People Can Do
Medium compiled this list of actions, organizations, and more ways for white people to take action for racial justice.


Justice in June beginner's guide to becoming an ally

Justice in June
A beginner's guide to becoming an active ally for the Black community that was put together by Autumn Gupta and Bryanna Wallace.


#PassTheMic Groupon

#PassTheMic: Dismantling Racism
Education advocate Troy LaRaviere explores confronting biases and transforming institutions into anti-racist systems.