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Reviewed September 30, 2012
What You'll Get
The Issue: Lack of Swimming Skills
Every day, an average of 10 people die from unintentional drowning in the U.S.—two of those being children aged 14 or younger. And for every child who dies from drowning, according to the Centers for Disease Control and Prevention, another five received emergency care from water-related incidents. A 2014 Red Cross survey found that while 80 percent of Americans said they could swim, only 56 percent are self-described swimmers and 33 percent of African American respondents can perform all of the five basic swimming skills that are needed to be competent in the water.
The Campaign: Teaching Children to Swim
All donations to this Grassroots campaign will be used by the American Red Cross to support the Aquatics Centennial Campaign, a new initiative to cut the drowning rate by 50% in 50 cities in the next 3 to 5 years. For every $10 raised, the organization can help provide a swimming lessons for one child or adult from an at-risk community.
This year marks the 100th anniversary of the Red Cross's water safety education program. To celebrate, through its Centennial Campaign, the organization aims to teach 50,000 more people in these cities how to swim and respond to emergency situations. The program targets families in high-risk areas, and includes teaching parents how to perform CPR as well as equipping older teens and young adults with the skills to become lifeguards and swim instructors. People are also encouraged to download the free Red Cross Swim App to track their or their children's swim progress and learn about water safety with videos and quizzes.
The Fine Print
100% of donations go directly to American Red Cross. Donations are automatically applied. See Grassroots FAQs that apply to this campaign. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
About American Red Cross
The American Red Cross shelters, feeds, and provides emotional support to victims of disasters. Additionally, the not-for-profit organization supplies about 40 percent of the nation's blood, teaches skills that save lives, provides international humanitarian aid, and supports military members and their families.