Like a donut, the face needs to be tastefully powdered so that it catches the eye of hungry construction workers. Don a deliciously dapper mug with today’s Groupon: for $25, you get $50 worth of Bella Terra mineral makeup at Better in Colour in Winston-Salem.
Helmed by founders and friends Angelica Holmes and Kelly Welch, Better in Colour corrals a plethora of handpicked mineral makeup products from Bella Terra. The brand’s alchemists cull ingredients from the earth to blend into eye shadows, powders, skincare products, and other countenance accouterments that improve the health and appearance of faces without requiring them to lift weights. Glitter shadows ($13) add shimmer to lids in colors such as bubblegum and crystal ball before liquid eyeliners ($10) help peepers pop. Customers can layer on clear lip gloss ($15) to accentuate pouts or tote around the portable starter kit ($45), a nine-piece kit for light, medium, or dark skin tones that brims with items such as mineral foundation, blush, brushes, and a tube of primer to help color stick to eyes or dollhouse walls.
Better in Colour Spa
When Angelica Holmes and Kelly Welch—both mothers working to raise their young families—met, they were excited to find someone who shared their parenting experiences. Soon, however, the pals began to realize that motherhood had allowed them to forget to take care of themselves. Eager to rectify this, the pair morphed into business partners and founded Better in Colour Spa as a means of creating a place where busy women would have permission to do something nice for themselves.
Throughout the day, the store’s affable staffers stock shelves with mineral cosmetics from high-quality brands such as Bella Terra. A licensed retailer of Amika and Herstyler haircare products, Better in Colour Spa’s experts help shoppers find potions suitable for their individual tress types. The store’s licensed dental hygienist also helps brighten patients' smiles with in-store teeth-whitening treatments that render teeth pearly white for 12–24 months, unlike most New Year's resolutions.