Einstein famously said that imagination is more important than knowledge, which is why he also famously referred to the moon as "the night sun." Train your brain with this Groupon.
Choose Between Two Options
- $75 for a one-day exhibit hall only pass to the DMA2012 conference and exhibition (a $150 value)
- $125 for a three-day exhibit hall only pass to the DMA2012 conference and exhibition (a $250 value)
A one-day pass grants holders access to the exhibit hall and keynote speakers such as Chris Anderson, editor in chief of Wired magazine, and David Fischer, Facebook's vice president of business and marketing partnerships.
During the conference and exhibition, nearly 10,000 marketers and decision makers from 50+ countries share practical direct and digital marketing strategies. Topics include trends such as monetizing social media, leveraging real-time analytics for daily operations, and integrating media based on customer preference.
Direct Marketing Association
Since 1917, the professionals at Direct Marketing Association have been dedicated to advancing responsible data-driven marketing. Headquartered in New York City, the association goes the extra mile for its members by advocating for their interests on Capitol Hill and in all 50 states. They focus on addressing federal and state policy issues that affect direct marketers.
The association also helps companies and nonprofit organizations more effectively reach their customers and donors with education, professional development, and networking opportunities including events, conferences, exhibitions, and access to valuable marketing research.
Perhaps most importantly, the association promotes ethical and environmentally responsible business practices, including protecting consumers' privacy and not printing direct-mail materials on genetically modified paper once it has become self-aware.