CA Surf Shop
For 21 years, CA Surf Shop has dispatched legions of wave riders into the watery blue yonder fully equipped with sturdy boards, proper technique, and plenty of sure-footed confidence. Owner Rod Greenup heads a team of trained instructors that leads private and semiprivate surfing and standup paddleboarding lessons from atop a floating lectern. Back on shore, the shop's storefront supplies surfers of all levels with board rentals, wet suits, and stylish beach clothes. A retinue of meticulous craftsmen can also sculpt custom surfboards tailored to customers' skill level and surfing style.