The Issue: Food Insecurity in Southern California
From of a total labor force of nearly 4.9 million in Los Angeles County, more than 583,800 people were unemployed in May 2011, according to data from the Los Angeles Regional Food Bank. With 11.9% of the available workforce lacking a source of income, food banks have seen a surge in people seeking food assistance. In 2011, the LA Regional Food Bank reported distributing food to 330,000 people monthly through its partner food pantries, representing a 73% increase from 2008.
The Campaign: Training a Pick Leader for Local Harvests
If this campaign raises $300, then Food Forward can train a pick leader to host local food harvests. Each additional $300 raised will fund training for another Pick Leader. Food Forward's volunteers meet at local properties to harvest excess fruits and vegetables and deliver them to area hunger-relief organizations. The pick leader organizes the team and provides tools and lessons for volunteer harvesters. Each pick leader can yield 30,000 pounds of fruit per year, which translates to 120,000 servings of fresh, local produce for people experiencing food insecurity. Food Forward is on pace to hit its millionth pound of produce in August.
You can follow the progress of this and other Grassroots campaigns at the Groupon Grassroots website.