The Issue: Low Environmental Awareness in Urban Children
According to the Children & Nature Network, children's direct experience in nature has declined nationwide in recent years, showing that 42% of kids participated in outdoor activities for fewer than 30 days in 2007. This trend is especially pronounced in areas with limited access to public space, such as urban areas. Many children—particularly those from families with limited finances and transportation—have scarce opportunities to spend time outdoors without access to summer camp programs.
The Campaign: Environmental Summer Camp for Children
If this Grassroots campaign raises $600, then The Greening of Detroit can sponsor 60 children to attend its summer day camp, Camp Greening. Held at nearby recreation and daycare centers, schools, and churches, Camp Greening engages children aged 4–15 in fun, interactive crafts and scavenger hunts centered on the urban environment and a daily ecological theme, such as butterflies. The activities engage the kids and expand their knowledge of the subject. Each additional $10 donation will fund another child’s experience at Camp Greening.
To celebrate the launch of Groupon Grassroots, Groupon will provide a $1,000 kickoff grant to this campaign.
The Greening of Detroit
"I pledge allegiance to the world to care for the earth and sea and air. To cherish every living thing with peace and justice everywhere." These words begin each morning at The Greening of Detroit's Camp Greening, inspiring in children a sense of responsibility and ownership for their planet. Yet, the summer camp isn't the only program striving to create a greener Detroit. Urban gardening and agricultural programs, workforce development, tree plantings, and gardening projects help to educate people and transform the Motor City into a verdant, safe environment. The Greening partners with neighborhood groups, churches, schools, and corporations on its mission to improve parks and transform vacant land into useful landscapes.