A Chat with MUAH MakeUp and Hair Studio
What services does your business offer and what makes your business stand out from the competition?
MUAH is the only full-service makeup studio and brow bar in the Capital District. MUAH is owned and operated by professional makeup artist and internationally credited beauty expert, Genn Shaughnessy, who has over 20 years [of experience] and 20,000 applications, including celebrities, under her (brush) belt.
What was the inspiration to start or run this business?
Genn Shaughnessy opened MUAH to be able to service everyday women and address the various individual needs of each client. She wanted to get out of the busy salons and into a private space with limited distractions from other clients and stylists. Genn also wanted to retail the staple brushes and tools.
What do you love most about your job?
Women are overly critical of themselves and don’t give themselves enough credit. I love giving people the boost they need to feel better about themselves. It’s not just makeup; it’s self-esteem and confidence. Makeup is the equivalent of a superhero costume for many women in all walks of life.
What is the best reaction you’ve ever gotten from a customer?
“I just wanted to thank you for the recommendation on the Stila under-eye concealer. It’s changed my world. I will officially follow you into fire. You are amazing.”