A Chat with The Iconic Group
What services does your business offer and what makes your business stand out from the competition?
The Iconic Group is the only innovation agency in the Hampton Roads area. We are focused on bringing the art of brand engineering to every business and professional seeking a distinctive voice and an innovative presence. Everyone deserves to be iconic.
What was the inspiration to start or run this business?
As a television account executive, I realized that most of my clients were missing creativity. They were missing their voice and it was important to me to create it for them again. After much research, I realized that branding was missing in much of their marketing efforts.
What do you love most about your job?
I love the ideas! Most importantly, I love activating our strategies. We create the powerhouses and, as long as the stakeholders love their new vision, we are happy with making them iconic.
What is the best reaction you’ve ever gotten from a customer?
The best feedback has been from one client who realized the reason why she started her business 25 years ago! We reconstructed her vision and gave her new brand DNA.